Even in 2016, the reality is that many publishers are still getting to grips with their programmatic strategies. And in fairness to them, barely a quarter goes by where a new threat emerges, a new piece of tech is launched, or a new industry fad takes hold. Here Jeremy Ostermiller, CEO at Altitude Digital, provides some easily-implemented programmatic pointers that publishers can use to both protect their brand whilst also make their inventory more attractive programmatically to advertisers. Filmed at Dmexco, Cologne.

[video:https://www.youtube.com/watch?v=nSharvNi_3Y autoplay:0]