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Read Sheinbaum's full guest post on Forbes
People from all walks of life start businesses each year. Some spark brilliant concepts, some turn hobbies into enterprises and some stumble onto ideas by accident. Yet, all of these entrepreneurs have one thing in common – the courage to take the first step toward realizing a dream.
So what’s the key factor that propels some toward success and others toward failure? In most instances it’s capital – the fuel to take ideas from prototypes to companies. Securing capital involves several elements, but in my opinion, the ability to sell effectively is critical. As an entrepreneur, you must sell yourself and your idea and convince others to join you on this adventurous journey.
Selling yourself as a company founder means exuding confidence, leadership and a vision. Employees want to believe in something and they will look to you to inspire and reassure. Customers want to buy from a leader and a brand they can trust and respect. Investors want all of that and more.
