Tips from Tulip Strategies
Visitors will judge the quality of your brand within a few seconds of glancing at your website. They want to know, “What’s in this for me?", and "Is it worth spending my time here?” Therefore, in today’s modern marketplace it is vital for your business to maintain a relevant, engaging website that will not only attract new customers but will also keep them coming back again and again.
When evaluating your company’s web presence, you may want to ask yourself these important questions:
Is the Content Relevant?
Flashy bells and whistles are nice, but content is still king when it comes to attracting readers. Visitors on your site want information - pure and simple. For this reason you need to keep your content concise, relevant, and geared toward your audience. Fresh material will keep your readers coming back so be sure to update your information regularly. Put yourself in the reader’s shoes and ask yourself what you would want to know, what you expect when visiting a website. Take this information and present it in a compelling manner to convince potential customers to buy your product.
How Appealing is My Design?
An appealing site WILL attract customers. An eye-catching design which accurately represents your brand is vital to distinguish yourself from the competition. Hire a team of reputable design experts who you trust to keep your site current. This investment will help you attract customers and increase profits. An effective design should be eye-catching, yet clean and professional. Your site should be easy to navigate. Websites that are disorganized or "messy" will turn-off visitors. They will quickly lose interest and move on to another site.
Can I Maintain My Website?
Outsourcing your web maintenance is a great option to save you time and money. Maintenance firms have a full-time staff whose main priority is focusing on your web presence. This means you can focus on what’s really important - your bottom line.
Keep your site relevant & dressed to impress- your customers will be sure to notice!