If you build it, they might not come: An interview with Jason Eckenroth of ShipCompliant

So you have a business idea, you've printed business cards, and your website is live. And, now, only one thing is missing: customers.

If this is the path you've taken, or the path you've seen others take, you're not alone. The traditional way of thinking is to build it and hope they will come. But, what if they don't come? 

We, at The Colorado Entrepreneur Show, recently had the pleasure of interviewing Jason Eckenroth, where he shared his journey leading up to what is now ShipCompliant. But, don't be fooled. Jason's path wasn't all sunshine and rainbows. There were plenty of obstacles along the way including completely changing his business model and finding his first customer.

In his interview, Jason talks about forming strategic partnerships to gain credibility and create alliances.

In 2013, ShipCompliant was number 2391 on Inc. Magazine’s list of the 5000 fastest growing privately held companies.

"It was services based, so we would have to keep searching for the next gig. And pretty soon, I was completely burned out. I had my first midlife crisis and I was 27 years old..." 

Listen Here: http://www.thecoeshow.com/interviews/jason-eckenroth