Lean UX is similar to other Lean trends in software development; its focus is on creating a team where learning is at the forefront of the process and constant improvement is the name of the game.

Within just the past few years, many of the established ways of building software have been reimagined: from the idea of continuous deployment, to behavior driven development, to actually engaging the users of your software in person. The result is that teams can churn out high-quality software and can efficiently react to changes in both their business and technology.

By adapting to this new velocity and dedication to the craft of software, practitioners of Lean UX can expect to create products that are valuable to their user base well past any screen or wireframe.

Jeff Gothelf is a leading thinker in Lean UX and he's coming to Galvanize, Denver on July 22nd. He's known for "keeping it real" and getting right to the heart of making awesome products. Getting to see a different way of building, apart from traditional waterfall or watered down Agile, is a great opportunity to expand your own horizons and step up your game to the new way of building software.

Attendees can expect to learn:

• How adopting lean principles increases the amount your team learn

• How basing your product ideas on assumptions, rather than requirements, gets you to faster product/market fit

• Why focusing on achieving outcomes is far more successful than focusing on features

• How to write hypotheses based on our assumptions

• How to structure experiments to test those hypotheses and take advantage of our continuous reality

• How to work cross-functionally to bring engineering, design and product management together in an agile way

• How to incorporate this culture of learning in your organization - enterprise, mid-size or startup

Jeff is offering a 10% discount for the BuiltInColorado audience; discount code: colorado

As part of this special offer, all attendees will receive a complimentary copy of his book.