I tried to think of a historical non-business comparative to the launching of Karmies, but I really couldn't think of any.  D-Day is hallowed because of the lives lost for a greater cause, landing on the moon captured the awe of an entire planet and I could go on with other inappropriate metaphors.  However, there is one statement by Dr. Stephen Hawking that resonates with me.

Dr. Hawking said, and I’ll paraphrase because I don’t feel like looking up the actual quote; time began immediately following the Big Bang, it doesn’t matter if there was time before the Big Bang because what happened in the time before the Big Bang doesn’t affect our universe today.

Launching a product is a forward thinking endeavor.  Interactive emoticons and branded interactive emoticons didn’t exist before Karmies, but that doesn't matter.  Once the preverbal genie is out of its bottle it will never go back into its bottle.  Nobody will care about the things Karmies accomplished prior to launch, only what happens after it launches.  

I don’t consider my comments arrogant, because the idea of interactive emoticons is novel and I’m sure others are also developing this capability.  It’s only a matter of time before someone figures out a work-around Karmies IP.  So, as I muse during the imminent launch of Karmies I can only think that time is my biggest competitor.

So here is my metaphor: awaiting the launch of Karmies is like watching Caesium 133 decay into time ticking away, time until the Karmies product is launched, time until Karmies has its first customer, time until Karmies has its first competitor…