Employees Raise Money to Benefit the Homeless
Posted by Niki Hale
Talk About Team Building…
A few of our employees decided to be total badasses and tackle the Tough Mudder South West in the UK this summer. This 10 mile, 20+ obstacle course tests the limits of competitors and requires teamwork to complete. Most of the obstacles you need to help and be helped, and not just with your own team, but everyone around you. My personal favorite quote from our team:
“Definitely lost all sense of personal space… not sure how many people had to touch my butt to help me up that mud hill!” – Odette
Our team decided to fundraise to support two different organizations that focus on homelessness: Caring in Bristol in the UK and StandUp for Kids in the US. Each employee surpassed their donation goals and collectively raised nearly double their team target, rounding out at £1,281.40 total. Fantastic work, and thank you so much to everyone who contributed to support these causes!
Odette, Latoria, and Paul were originally recruited by Menyee, who was on holiday leading up to the event and wasn’t able to join the team fundraising efforts. Add in some family and friends, and they rolled into the Tough Mudder with a team of 20 people! Latoria flew into the UK from Chicago the night before and was operating on just a few hours of sleep; Paul had to keep checking that she wasn’t straining her neck sleeping on the car ride that morning in between moments of calming a nervous friend. Odette woke up ready to go, but found out upon returning home later that day that she’d left her full breakfast on the counter, forgotten and uneaten, and did the whole course on an empty stomach. Still, amidst all the craziness, they succeeded!
Check out the Tough Mudder GoPro footage, photos, and interview with our team on the Alterian blog.
Helping Fight Homelessness
Caring in Bristol is an effective local charity working to deliver support to homeless and vulnerable people in Bristol, UK 365 days a year. They strive to create a society where everyone has a home, has hope and is a part of their community. They also deliver projects around homelessness that engage an amazing community of volunteers to bring people together to make change happen. These projects include the 365 Shelter, the Bristol Nightstop, Caring at Christmas, the Survival Handbook, and more.
StandUp for Kids is a nationally recognized non-profit charity that works directly with thousands of homeless youth across the United States. The organization was founded in 1990 by a group of volunteers in San Diego, CA. Starting from a program in one city, StandUp For Kids has grown to sustain locations in 17 cities across 10 states and the District of Columbia. We remain a nearly all-volunteer organization that prioritizes the needs of the youth we serve. StandUp for Kids aims to empower homeless and at-risk youth toward lifelong personal growth, and to create in these youth a sincere belief in themselves through open, straightforward counseling, mentoring, and life-skills training.
Niki Hale, Marketing Communications & Campaigns Manager
Niki is a marketing jack-of-all-trades for Alterian—you might say, a true Chameleon! Since graduating from the University of Colorado at Boulder, she has worked in marketing for ad tech, martech, and the agency space, gaining unique perspective for B2C, B2B, and internal communications. From web and graphic design, to social media management, copywriting, culture initiatives, and more, Niki helps us market to marketers.
At home, you can most likely find Niki cooking—with a glass of wine in hand, of course—or drawing, all while plugged in to an audiobook or a podcast. She’s also a die-hard Harry Potter fan and loves attending concerts at Red Rocks Amphitheater outside of Denver.
