Today I logged into our SEMRush search placement reporting software and discovered our visibility score dropped over 20%. For anyone monitoring search you know what types of alarms that set off! After just a little digging on the terms I noticed our organic hadn’t changed much but that all our listings in the Snack Pack (aka 3 pack, google pins, map pins, etc..) were gone. I immediately checked mapmaker and ultimately our “Google My Business page” and discovered not only were our pins gone but all our reviews, our pin placement and whole knowledge panel were all removed completely. Now, I am in total panic.

No recent changes to our Google Business listing had been made, our address has been the same for the last 3 years and our company has been in business 20+ years. We have also optimized our Google Business listing complete with photos, a virtual tour, and 17 Google reviews. Our citations are all in order across all directory platforms. So what went wrong?

For those not totally familiar with “Google My Business” I’ll shed some light on what all this means and then proceed with exactly how we fixed the issue. If you’re already highly familiar with Google My Business and how to rank locally, please skip passed this section.