The information age has ushered in a business revolution. As the expanse of the internet and the influence of social media consistently increases, it is changing the way that people connect as well as discover and share information. This shift in paradigms has forced companies to change their marketing approach when it comes to customer engagement, brand awareness and advertising costs. As companies adapt to the shift in marketing methodologies, many companies are embracing the use of social media as an effective medium for customer engagement; additionally, more companies are becoming aware of the importance of implementing online video marketing into their marketing strategies.

Companies have been hearing about the benefits of integrating video marketing into their general marketing strategy for some time; however, only a small portion of them, especially small businesses, are actually taking advantage of the awesome leverage that is generated through video marketing. A significant amount of these companies have foregone implementing a video marketing strategy because they have convinced themselves that they don’t have the expertise nor the budget to successfully execute a video marketing campaign; however, the truth is that even someone with a minimal perspicacity of social media, online marketing and video production can successfully launch and manage an online video marketing campaign.

With the five simple tips laid out here, a company will be able to focus on the important factors that will serve as a catalyst to get their video campaign moving in the right direction in a relatively short period of time.

Providing Valuable and Relevant Content

This cannot be overstated. It is immensely important to ensure that the content that you are presenting to your customers has a high value and relevancy threshold. One of the fastest ways to drive your audience away is with content that has no relevance of value to them. As the reach of the internet continues to expand, consumers are becoming more educated; furthermore, they are also becoming more difficult to satisfy as their expectations become elevated. This is why it is so vital to present them with content that they can relate to and find a use for.

It is important to understand your customer base, so that you can have a gauge on what type of content will appeal to them.

Consistency is a Vital Element of Video Marketing

Consistency in content and frequency in posting is also immensely important — to say the least. This is one of the primary pitfalls that many businesses fall into. Consistency is vitally important to developing an ongoing relationship with the customer, which will lead to the type of trust that equates to customer loyalty.

Quality of Sound

Although video is considered a visual, the important aspect of the production is what the customer will hear. So many companies spend so much on the visual side of the production process that they often fall short in the area of sound quality. One of the quickest ways to have a customer bounce of your video page is poor sound. No one wants to wrestle with sound issues, when there is sure to be another video on the topic with better sound quality. Quality sound is a part of what provides value to the entire video.

It is as simple as spending a reasonable amount of money of a decent microphone in order to make sure that the sound quality is above standard.

Don’t Become Consumed with Perfection

This is another common pitfall for beginners. There is an innate need to make the perfect video, which does not exist. I call this paralysis by analysis; failure to move due to being over analytical. There is no such thing as a perfect video. You want quality and clarity, and you want to make sure that your message is clear. You might be surprised to find out that some of the least perfect videos gain great traction because they are clear in their message.

You are not filming a Hollywood blockbuster, so don’t become too technical.

Be Loose and Have Fun

Believe it or not, this is the most important tip of all. If you are not enjoying what you are doing, it will be reflected in your work. People will be able to detect the authenticity in the video that was created in a thriving and fun environment. Furthermore, they will be able to detect the tension and gloom in a video that was produced in an environment that lacked fun and continuity.

There you have it. You may be thinking that there has to be more to it. Actually, it is that simple. Far too often, businesses attempt to complicate the marketing process, when the process does not have to be a perplexing endeavor at all. Determine what message that you want to deliver, then find the most creative, entertaining and enlightening way to deliver that message to your target audience. Be consistent and understand that you can recover from a bad video by shooting a better one.