Zack Kertcher
Professor at Gies College of Business at University of Illinois

Professor at Gies College of Business at the University of Illinois and researcher, teacher and thought leader on innovation and data science.

Sort By
Most Recent
Most Recent
Oldest
3 Articles
A blank notepad with a pencil next to it.
Data scientists can’t rely only on assumptions, models, and numbers to understand the choices users make.
People bringing four cogs together, collaboration concept.
Partner with collaborators from different fields to demonstrate how a product benefits both intended users as well as those outside the target market.
Person touching a transparent touch screen with data.
To benefit from analytics more broadly, companies should facilitate linear data-focused operations while investing in discovery through nonlinear analytics.