Zack Kertcher
Professor at Gies College of Business at University of Illinois

Professor at Gies College of Business at the University of Illinois and researcher, teacher and thought leader on innovation and data science.

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3 Articles
A blank notepad with a pencil next to it.
Jun 03, 2021
Data scientists can’t rely only on assumptions, models, and numbers to understand the choices users make.
People bringing four cogs together, collaboration concept.
Nov 23, 2020
Partner with collaborators from different fields to demonstrate how a product benefits both intended users as well as those outside the target market.
Person touching a transparent touch screen with data.
Nov 10, 2020
To benefit from analytics more broadly, companies should facilitate linear data-focused operations while investing in discovery through nonlinear analytics.