Professor at Gies College of Business at University of Illinois
Professor at Gies College of Business at the University of Illinois and researcher, teacher and thought leader on innovation and data science.
Data scientists can’t rely only on assumptions, models, and numbers to understand the choices users make.
Partner with collaborators from different fields to demonstrate how a product benefits both intended users as well as those outside the target market.
To benefit from analytics more broadly, companies should facilitate linear data-focused operations while investing in discovery through nonlinear analytics.
