Tony Yiu, MBA

Director, Quant R&D & Data Science at Nasdaq

Expertise: Data science

Education: University of California, Berkeley; Metis, Rice Un

Director, quant R&D and data science at Nasdaq. He enjoys exploring and writing about all things data science and finance. He enjoys exploring and writing about all things data science and finance.

5 Articles

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Tony Yiu Tony Yiu
Updated on April 22, 2024

There Are Only 3 Ways to Generate App Revenue

When you’re not selling a physical product, you’ve got three ways to monetize.

Tony Yiu Tony Yiu
Updated on April 03, 2025

How to Prove Causation

To prove causation when you can’t run an actual experiment, introduce pseudo-randomness. In particular, instrumental variables can be used to mimic experiments and isolate causal effects to help reveal causation.

Image: Shutterstock / Built In
Tony Yiu Tony Yiu
Updated on April 22, 2024

Why Many Would-Be Network Effect Companies Fail in Their Infancy

The “cold start problem” evolves into ever-shifting imbalances in supply and demand.

Tony Yiu Tony Yiu
Updated on April 22, 2024

Four Questions to Ask to Make Sure Your Startup Survives the Next Crisis

To assess the risk of zero, use these four crucial questions.

Tony Yiu Tony Yiu
Updated on August 26, 2022

Predictive Modeling: Should You Turn Your Model Off or Keep the Faith?

You shouldn’t blindly follow every decision it makes. You must combine data with logic and business sense to make the best decisions.