Ted Moser
Senior partner at Prophet
Expertise: Business strategy, management consulting
Education: Wheaton College; The Wharton School

Ted Moser is a co-author of Winning Through Platforms and a senior partner at Prophet, a growth and transformation consultancy. He helps leading data-and-software enabled companies to anticipate market evolution, craft distinctive platform growth strategies and realize their ambitions. Moser’s client work spans innovation, branding, go to market excellence and operating model transformation. A Wharton School MBA graduate with highest honors in strategy and marketing, he previously co-authored Profit Patterns with Adrian Slywotzky to identify how profit pools shift with internet business model innovation. He is a decades-long digital innovator for global financial inclusion.

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What is an intelligent brand, and how can owning one can bring in-market advantage to your customer and company?