Svetlana Stotskaya is a global marketing and brand consultant and startup mentor. Within the startup industry and across countries such as Italy and Singapore, she has helped companies stand out in fast-paced competitive markets across various industries, from consumer packaged goods to technology, from pharmaceutical retail to manufacturing. Stotskaya is a member of several global professional networks and associations. She is also a contributing expert and author for a few international media outlets where she shares her insights and perspectives on marketing, innovation and technology. She mentors at the Techstars Sustainability Paris Accelerator and Startup Wise Guys, the largest B2B accelerator for early-stage startups in Central and Eastern Europe, the Nordics. She strives to help companies balance a long-term business view with short-term performance to build enduring brands.