Nis Frome
Co-Founder and VP of Product at Feedback Loop

Co-founder and VP of product at Feedback Loop.

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The overwhelming majority of raw customer feedback is noise consisting of random, misguided or misaligned suggestions that will make your product worse.
When taken out of the context of a specific company, the notion of “A” vs. “B” players is seriously flawed and counterproductive.
To succeed, companies need to gain foresight by collecting and optimizing leading — not lagging — indicators.