Nick Babich
UX Designer at Milkinside

Nick Babich is a UX designer for the design firm Milkinside. He formerly worked for RingCentral.

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28 Articles
A driver looks at their phone
We live in a world filled with distractions. Build your products to meet users where they live.
A group of software developers work in an open-plan office
Good communication between designers and developers is essential for creating great products. Too often, though, this relationship is marred by easily avoided problems. But you can avoid that trouble with these simple fixes.
A group of people conduct a usability test.
Usability testing is a crucial part of launching a successful product. Here are three methods to make sure your testing regimen is effective.
mvp-best-practices
You’re likely familiar with the concept of a minimum viable product. But what do you need to include to make sure your MVP will tell you everything you need to know?
best-practices-ab-testing
A/B testing is a reliable way to upgrade your designs and drive more conversions. Follow these seven guidelines to make the most of your testing regimen.
lean ux
What is Lean UX and how can you use it in your own product development?
ideation-techniques
Ideation is one of the most important steps in a design process. Use these techniques to get your team’s ideas flowing.
ux-research-techniques
Good research forms the backbone of the UX design process. Here are four essential techniques that will get you inside the user’s head.
user-vs-business-goals
Many product creators make a common but costly mistake — they focus too much on the business’ objectives and forget about their users. As a result, the products they design suffer from bad UX.
heuristic-analysis-guide
Heuristic analysis is a useful way to get multiple expert eyes on a product to evaluate its usability. Here’s a guide to getting started.
customer-journey-mapping
Understanding a product from the customer’s point-of-view is crucial to driving both adoption and retention. The customer journey map is a powerful tool to do just that.
A cuddly teddy bear
Designers are familiar with the concept of a minimum viable product, but you can learn a lot more by striving to elicit strong emotions from your users with a minimum lovable product.