Megan McNamara
Content Marketing Strategist and Editor at Freelance
Expertise: Content Marketing
Education: Northwestern University

Megan McNamara is a content marketing strategist and editor specializing in actionable, customer-oriented content that drives results. McNamara has worked as a marketing professional since 2008; she has strategic communications expertise spanning the sales funnel. McNamara holds a master’s degree in integrated marketing communications from Northwestern University.

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4 Articles
Pay compression image of a one-hundred dollar bill, a fifty-dollar bill and a twenty-dollar bill tied by a rope and knotted in the middle. The ends of the rope are off-screen as if there's a tug-of-war happening to see who can get the money.
Jan 24, 2023
What Is Pay Compression?
Pay compression occurs when employees’ compensation does not accurately capture their experience level or skill set. Here’s why it’s bad for your bottom line.
Employee relations image of a group of employees interacting and laughing in a casual atmosphere — maybe a coffee, lunch or happy hour.
Jan 17, 2023
What Is Employee Relations?
Employee relations refers to an organization’s efforts to sustain positive, constructive relationships with its employees.
Brand Marketing people working together
Dec 22, 2022
What Is Brand Marketing?
Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.
Content Strategy group meeting
Dec 21, 2022
What Is a Content Strategy?
A content strategy is an integrated approach to planning, developing and managing content