Megan McNamara

Content Marketing Strategist and Editor at Freelance

Expertise: Content Marketing

Education: Northwestern University

Megan McNamara is a content marketing strategist and editor specializing in actionable, customer-oriented content that drives results. McNamara has worked as a marketing professional since 2008; she has strategic communications expertise spanning the sales funnel. McNamara holds a master’s degree in integrated marketing communications from Northwestern University.

5 Articles

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Megan McNamara Megan McNamara
Updated on December 08, 2025

What Is Employment Law?

Employment law is a branch of law that governs the relationship aspects between employees and employers. Explore key employment laws and the most common reasons employees and employers take legal action.

Image: Shutterstock / Built In
Megan McNamara Megan McNamara
Updated on April 15, 2024

What Is Pay Compression?

Pay compression occurs when employees’ compensation does not accurately capture their experience level or skill set. Here’s why it’s bad for your bottom line.

Image: Shutterstock / Built In
Megan McNamara Megan McNamara
Updated on May 22, 2025

What Is Employee Relations?

Employee relations refers to an organization’s efforts to sustain positive, constructive relationships with its employees. Here’s why employee relations is important and how to craft an employee relations strategy.

Image: Shutterstock /. Built In
Megan McNamara Megan McNamara
Updated on April 08, 2024

What Is Brand Marketing?

Brand marketing focuses on marketing a business or product by telling your brand’s story and building awareness among prospective customers.

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Megan McNamara Megan McNamara
Updated on April 23, 2024

What Is a Content Strategy?

A content strategy is an integrated approach to planning, developing and managing content

Image: Shutterstock / Built In