Marina Foglietta-Tereo

UX Researcher at Citi

Expertise: Jobs-to-be-done theory, UX, data and customer experience

Education: New York University

Marina Foglietta-Tereo is a UX researcher at Citi with experience at fast-growing startups leading pre- and post-acquisition companies, large enterprises, global research agencies. Most recently, she is the founder of Stats & Stories, where she share insights that are validated by data and grounded in stories that bring the humans on the other end of what we’re building to life. Foglietta-Tereo holds an MBA from New York University.
 

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Marina Foglietta-Tereo Marina Foglietta-Tereo
Updated on October 29, 2024

How to Apply the Jobs-to-Be-Done Theory to the Rational World of B2B 

Jobs-to-be-done is a theory that examines how and why people make purchasing decisions. Our expert explains why the theory should be applied to B2B and how to do it.

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