Leslie Zane
Founder at Triggers® Brand Consulting
Expertise: Marketing, digital marketing, brand marketing and consulting
Education: Harvard Business School
Leslie Zane is the founder of Triggers® Brand Consulting and the author of The Power of Instinct: The New Rules of Persuasion in Business and Life. She has worked in marketing since 1980 and founded her firm in 1995. Zane holds a master’s in business from Harvard Business School and a bachelor’s in economics and art history from Yale University.
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The traditional marketing funnel is outdated. Here’s how growth triggers like metaphor and humor can expand brand awareness and speed up the decision-making process.