Generate customer leads, raise funds, recruit the best talent, and level the playing field.

Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.

It is paramount that founders build diverse networks and strong relationships with both men and women.

An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth. 

From finding the right time to seek press to identifying the right story angles, many founders have big misconceptions about the PR space.

The ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement.

Having a great product is important, but it’s not enough to win your target market.

Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.

Leia Ruseva, the co-founder of EllisX, shares her best tips for making remote work feel as natural as office work.

We realized all early stage startups found it challenging to get exposure. What if we were to offer a solution to this problem?