Sep 20, 2022
Generate customer leads, raise funds, recruit the best talent, and level the playing field.
May 03, 2022
Despite their ubiquity as a marketing tool, press releases have outlived their usefulness. As it happens, there’s a much better way to get the word out about your work.
Mar 30, 2022
It is paramount that founders build diverse networks and strong relationships with both men and women.
Jan 25, 2022
An excellent go-to-market strategy will drive adoption, decrease user acquisition costs and even create word of mouth.
Nov 30, 2021
From finding the right time to seek press to identifying the right story angles, many founders have big misconceptions about the PR space.
Aug 10, 2021
The ubiquity of social media — along with cynical tech coverage in the media — has given rise to the “‘go direct”’ movement.
Jun 08, 2021
Having a great product is important, but it’s not enough to win your target market.
Dec 08, 2020
Authentic marketing helps you reach customers who increasingly care about a company’s mission and values.
Apr 03, 2020
Leia Ruseva, the co-founder of EllisX, shares her best tips for making remote work feel as natural as office work.
Mar 27, 2020
We realized all early stage startups found it challenging to get exposure. What if we were to offer a solution to this problem?