Kevin Ruef
Co-Founder at 10-8 Systems
Expertise: Business development, strategic partnerships and business operations
Education: UC Santa Barbara

Kevin Ruef is the co-founder of 10-8 systems. He has more than a decade in sales with experiences ranging from B2B, B2G and B2C. Since the company’s start in 2019, he has been responsible for business development, strategic partnerships and business operations. Ruef holds a degree from UC Santa Barbara.

 

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sales rep on a client call.
Client Acquisition vs. Client Retention: Which Should You Focus On?
Client acquisition and client retention are two important strategies for growing a business. Here’s how to determine which one your marketing strategy should focus on.