Joe Zappa
Founder and CEO at Sharp Pen Media
Expertise: Marketing, founders + entrepreneurship
Education: Brown University; Cornell University

Joe Zappa is the founder and CEO of Sharp Pen Media, an agency that helps B2B tech companies with marketing strategy, content, and PR.

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Finding Marketing Support as a Leader Who Distrusts Marketing
In tech, lots of C-suite folks have an innate suspicion of marketing despite its proven utility as a growth factor. Here’s how you can overcome your preconceptions to find a great partner in the field.