Joe Procopio
Chief Product Officer at Growers
Expertise: Product development and management, sales
Education: North Carolina State University
Joe Procopio is the chief product officer of Growers and the founder of Teaching Startup. He has more than three decades of startup experience, including serving as the CPO of Get Spiffy, where he led product from $2 million to $60 million in annual revenue, and CPO of Automated Insights, where he co-developed the first commercially available generative AI. platform. In addition to Built In, Procopio regularly contributes to Inc. Magazine.
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For an unknown product from an unknown company to achieve product-market fit, the marketing has to be far more educational than brand-centric. No one wants to buy something they don’t understand.
You don’t want to be the gambler. You want to be the grinder.
As a startup scales, innovation can start to look more like efficiency than creativity. But legendary products tend to spring from the perpetual generation of off-the-wall ideas.
Here’s how. And no, it wasn’t the yacht money.
Customer friction is any step in the customer experience that impedes the customer from buying the product, having success with the product, or finding value in the product.
How to say no when every instinct tells you to say yes.
Any company thinking about training their employees on leadership should at least have a hunch — if they’re not already able to show it empirically — that their revenue is being affected by a lack of leadership.
The time must be right, and the agreement must be airtight.
How you write those stories will determine if you’re a leader or just another unicorn wanna-be.