SEO Expert and Consultant for Leading B2B and B2C Companies
Eli Schwartz is an SEO expert and consultant for leading B2B and B2C companies. His new book is Product-Led SEO: The Why Behind Building Your Organic Growth Strategy.
Like any investment, time and effort spent on search engine optimization has risks — it might pay off, it might not. Read on to see how to make a safe bet on SEO.