Eli Schwartz

Eli Schwartz is an SEO expert and consultant for leading B2B and B2C companies. His new book is Product-Led SEO: The Why Behind Building Your Organic Growth Strategy.

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A graphic of a scale with coins on one balance and a clock on the other. /marketing/is-seo-worth-it
Like any investment, time and effort spent on search engine optimization has risks — it might pay off, it might not. Read on to see how to make a safe bet on SEO.