The next era of content marketing will borrow less from content libraries and traditional economics and more from bustling cities and platforms.

From companies leveraging their employees’ personal brands to new blogging strategies, here are our top predictions for the coming year.

Asking what the team is like won’t shed light on your potential professional growth opportunities in a new content marketing role. But these interview questions might. 

If I could go back in time before I joined my first startup, what would I tell myself?

With remote work the norm, managing up has become more popular and more essential. But should content marketers go all-in on this relationship-building strategy?

With my team facing historically high goals for the company, I proposed a new piece of content-marketing tech to reach them. I thought it would solve everything. It didn’t. Here’s what I learned.

Traditional top-down organizational models have become less effective in the Digital Age. It’s time for marketing leaders to become collaborators instead of conductors.

Growing marketing teams may rush to build a deep content library. But really all you need is a roadmap with these five assets.