While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.

While most companies will never have perfect data quality, it’s important for marketers to approach their data with a consistent and careful eye. 

The rules have changed, and many of the old marketing approaches no longer apply.

Understand how to source and leverage the information your customers offer voluntarily.

A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.

Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.

Two options have emerged as the main alternatives for mobile ad targeting.