David Finkelstein
Co-Founder and CEO at BDEX

Co-founder and CEO of BDEX, Finkelstein is an internet pioneer, tech entrepreneur and founder of numerous internet companies dating back to 1994.

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While crafting a personal consumer experience can be time consuming, it’s worth it when it means a higher ROI and an engaged customer base that is loyal to the brand.
While most companies will never have perfect data quality, it’s important for marketers to approach their data with a consistent and careful eye. 
The rules have changed, and many of the old marketing approaches no longer apply.
Computer screen that has a customer profile on it.
Understand how to source and leverage the information your customers offer voluntarily.
Hand reaching out to touch a screen with data on it.
A look at three of the most popular platforms marketers can use to boost the effectiveness of their campaigns.
Different types of shopping baskets.
Marketers need to adjust their tactics to thrive in what is one of the most challenging — and competitive — business environments in recent memory.
Person hold a tablet or phone, art indicates data coming out of it.
Two options have emerged as the main alternatives for mobile ad targeting.