Cassandra Gucwa founded Menerva Digital in 2019 after leading search engine optimization programs for brands such as Levi’s, Panasonic, Under Armour and more during her time at iProspect and previously Covario. Gucwa built Menerva Digital into a team of 30+ SEO experts serving enterprise companies such as Visa, Wine.com, Proofpoint, Adobe and more. Gucwa aims to empower enterprise brands to maximize their organic visibility and traffic while also guiding fellow SEO practitioners to advance their careers and businesses.