Expertise: Marketing, SEO, marketing strategy, advertising and web development
Education: UMass Amherst
Ben Lund is the founder of Rise Marketing Group, a full service digital marketing agency focused on advertising, SEO, email marketing and web development. Over the past two decades, he has been in the marketing field. Prior to launching Rise Marketing Group, Lund worked at both Google and Yahoo!.
Google Ads and SEO provide two different ways to drive traffic by targeting users based on their search queries on Google. Here’s how to determine which one to invest in.