Anthony Franklin

VP of sales at Portformer

VP of sales for Portformer, a Boston startup using machine learning to deliver investment portfolio insights; formerly a revenue leader in several SaaS startups.

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Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why the SDR/AE Sales Model Doesn’t Always Work

The SDR/AE sales model is the gold standard, but it’s not always the best fit for your customers ... or your employees.

Anthony Franklin Anthony Franklin
Updated on December 08, 2025

How to Catalyze Diversity in Fintech

The dream of fintech is to democratize access to investment tools, but its lack of diversity is a huge problem. The first step toward achieving the field’s full potential is sparking an industry-wide diversity and inclusion movement.

Anthony Franklin Anthony Franklin
Updated on April 24, 2024

Why Product-Led Growth Is the Future of Sales

A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.