Anthony Franklin
VP of sales at Portformer

VP of sales for Portformer, a Boston startup using machine learning to deliver investment portfolio insights; formerly a revenue leader in several SaaS startups.

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The SDR/AE sales model is the gold standard, but it’s not always the best fit for your customers ... or your employees.
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The dream of fintech is to democratize access to investment tools, but its lack of diversity is a huge problem. The first step toward achieving the field’s full potential is sparking an industry-wide diversity and inclusion movement.
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A product-led growth strategy puts your business’ products in the driver’s seat of the sales process. Doing so allows you to remain agile and flexible in the marketplace.