Andreas von der Gathen, Nicolai Broby Eckert and Caroline Kastbjerg
Senior partner and co-chief executive officer; senior partner and co-head of the Nordics; senior manager at Simon-Kucher
Expertise: Management consulting; business strategy; finance
Education: Ruhr University Bochum; Anglia Ruskin University, Copenhagen Business School; Copenhagen Business School

Andreas von der Gathen is senior partner and co-chief executive officer at Simon-Kucher in Bonn. He is a co-author of The Demand Revolution: How Consumers Are Redefining Sustainability and Transforming the Future of Business (October 8th 2024, the MIT Press).

Nicolai Broby Eckert is senior partner and co-head of the Nordics at Simon-Kucher in Copenhagen. He is a co-author of The Demand Revolution.

Caroline Kastbjerg is senior manager at Simon-Kucher in Copenhagen. She is the co-author of The Demand Revolution.

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A woman grocery shopping, looking closely at sustainbly packaged vegetables.
The 8 Consumer Archetypes
The belief that there is only one type of sustainable consumer represents an incomplete and inadequate view of who consumers are, what they want and how they behave.