Alicia Thomas is the creator of Non-Founder Crew, a community dedicated to helping non-founder employees get what they deserve and understand the startup game. She is a veteran of the marketing analytics space, and her award-winning work has been featured on sites like TechCrunch, Performance Marketer, and Shopify Plus. Previously, she was an early employee at the profitable high-velocity marketing platform Klaviyo where she helped to increase the company by more than tenfold. Business Insider named her a rising star in ad tech in 2022.