Alexandria Jacobson

Staff Reporter at Built In

Expertise: Artificial intelligence, data science

Education: Northwestern University

Alexandria Jacobson is a former Built In staff reporter who covered artificial intelligence and data science for the features team.

Her work has been published by various outlets including ABC News, Chicago Sun-Times, The Chicago Reporter, ABA Journal, The Lens, StreetWise Magazine, Social Justice News Nexus, and more. She earned her master’s and bachelor’s degrees in journalism from Northwestern University and has taught journalism classes at Northwestern University and DePaul University. 

35 Articles

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Alexandria Jacobson Alexandria Jacobson
Updated on July 09, 2024

Website Redesign: Your Official Guide

Experts share how to approach a website redesign

Design + UX
Image: Shutterstock / Built In
Alexandria Jacobson Alexandria Jacobson
Updated on May 05, 2025

What Is Embedded Finance?

Embedded finance is the integration of financial services and technologies into non-financial platforms. It allows for quicker and easier digital payments, transfers and more when using a website or app — without needing to go through banks.

Fintech
Finance
Image: Shutterstock / Built In
Alexandria Jacobson Alexandria Jacobson
Updated on April 15, 2024

Sunk Cost Fallacy: What It Is and How to Avoid It

Stop draining money, time and resources into work that’s not serving you. If something is not working, let it go.

Operations
Career Development
Image: Shutterstock
Alexandria Jacobson Alexandria Jacobson
Updated on August 20, 2025

10 DEI Initiatives to Prioritize in the Workplace

DEI initiatives such as pay equity analysis, employee resource groups and DEI training can create a truly inclusive work environment.

Operations
Recruiting
Image: Shutterstock
Alexandria Jacobson Alexandria Jacobson
Updated on December 22, 2025

17 Rideshare Companies to Know

Check out the rideshare companies connecting passengers with drivers all over the world.

Transportation Tech
Image: Shutterstock / Built In
Alexandria Jacobson Alexandria Jacobson
Updated on April 18, 2024

15 Employee Retention Strategies for Keeping Top Talent

Keep your employees happy with flexibility, strong communication, and an inclusive environment.

Recruiting
People Management
Image: Shutterstock / Built In
Alexandria Jacobson Alexandria Jacobson
Updated on April 10, 2024

10 Most Asked Questions in an HR Interview

These answers to common interview questions will help you move onto an interview with the hiring manager.

People Management
Job Interviews
Recruiting
Image: Shutterstock / Built In
Alexandria Jacobson Alexandria Jacobson
Updated on July 15, 2024

What Is Green Computing?

Cutting the carbon emissions and energy consumption of data centers and computing technologies is key to reducing tech’s environmental footprint.

Greentech
Image: Shutterstock
Alexandria Jacobson Alexandria Jacobson
Updated on April 15, 2024

11 Ways to Improve Employee Work Performance

Managers! Here are tips for helping an underperforming employee.

People Management
Employee Development
Career Development
Image: Shutterstock
Alexandria Jacobson Alexandria Jacobson
Updated on September 26, 2023

What Are AI Ethics?

AI is a powerful tool that should be used responsibly and thoughtfully to reduce harm.

Artificial Intelligence
Image: Shutterstock
Alexandria Jacobson Alexandria Jacobson
Updated on August 20, 2025

8 Ways to Avoid 7 NFT Scams

Keep your NFTs and crypto safe with these tips.

Cybersecurity
Blockchain
Image: Shutterstock
Alexandria Jacobson Alexandria Jacobson
Updated on April 09, 2024

What Is a Phishing Attack? (With 18 Examples)

Fraudsters are posing as trusted people via phone calls, text messages and emails to trick victims into sharing personal or sensitive information.

Cybersecurity
Image: Shutterstock