Adriana Herrera is the Founder and CEO of PayDestiny, an on-demand salary negotiation software that empowers professionals to build skills and confidence to maximize their pay.
Adriana is a social entrepreneur known for being able to translate a product’s social mission into viable financials. Adriana previously co-founded GrandIntent, a B2B competitive analytics platform for Internet Retailer 500 e-commerce marketers that protected personal identifying information, and FashioningChange, an e-commerce recommendation engine for sustainable and fairly made shopping.
She is among the 0.27 percent of Latinas to have secured institutional capital. As a first-generation Mexican-American, she has circumvented many obstacles and is passionate about empowering others, especially those who identify as being underrepresented or under-resourced, with access to tools to achieve their goals.
Her work building tech for social good earned her an invitation to contribute a column to The New York Times online, funding from Facebook to participate in an engineering bootcamp, an invitation to participate in the number two tech accelerator in the country, MuckerLab, as well as global features in media such as Entrepreneur Magazine as a “Do Good Business Entrepreneur To Watch,” NBC Universal as a Top 10 Latino Innovator, Forbes, Fast Company, TechCrunch, amongst many other media outlets.
When not working she enjoys exploring farmer’s markets to discover new ingredients to cook with and the humbling process of becoming a better surfer. She mentors girls interested in STEAM, advocates for the rights of people with disabilities, and hacks on side projects.