Adriana Herrera is the Founder and CEO of PayDestiny, an on-demand salary negotiation software that empowers professionals to build skills and confidence to maximize their pay.
Adriana is a social entrepreneur known for being able to translate a product’s social mission into viable financials. Adriana previously co-founded GrandIntent, a B2B competitive analytics platform for Internet Retailer 500 e-commerce marketers that protected personal identifying information, and FashioningChange, an e-commerce recommendation engine for sustainable and fairly made shopping.
