Sr. Manager, Digital Marketing

Sorry, this job was removed at 07:35 p.m. (CST) on Wednesday, May 29, 2024
Chicago, IL
3-5 Years Experience
eCommerce • Information Technology • Retail • Industrial
The Role

Company Summary:

Zoro is an eCommerce company that’s on a mission to help business owners get everything they need to run their businesses and thrive–from office supplies to power tools. But we’re way more than a website. We’re a team of great people with an award-winning culture. Check us out and see for yourself!

Duties and Responsibilities: 

  • Develop and implement strategies to expand the affiliate program, including recruitment of new affiliates and retention of existing ones
  • Develop strategic vision for acquisition and revenue growth in the affiliate, marketplace & reseller channels
  • Lead, manage and develop the channel strategy alongside a team of 3 channel marketing managers
  • Analyze and report on channel KPIs to enable data driven decisions, facilitate the building of new reports to provide visibility to additional optimization opportunities
  • Identify key trends and patterns in the digital and e-commerce markets and work with the team to brainstorm new projects/partners/initiatives to test
  • Collaborate across all marketing teams and departments to ensure multi-channel marketing campaigns are executed effectively to create seamless customer experiences and grow desired customer behavior (examples include, but are not limited to alignment with industry, customer retention, customer CLV, landing page testing, product attribute testing)
  • Partner closely with Analytics, Data Science, and Product Management to align roadmaps and build test plans
  • Organize and prioritize task lists, timelines, deliverables, and communications for the team
  • Ensure channel expertise is shared to drive effectiveness in planning, prevent issues and encourage strategic development      
  • Present account performance and testing initiatives to Leadership Team and sister companies
  • Communicate and partner with external vendors and partners to develop new tests, increase revenue, profitability, and/or ROAS depending on business direction
  • Develop strategy for Supplier Funded Marketing campaigns, ensure properly executed, report on results and optimization opportunities to help grow the program within digital marketing
  • Set clear team objectives and ensure alignment with the overall marketing and business goals.


Qualifications:

  • Bachelor’s degree is required, preferably in a business-related field (Marketing, Business, Advertising, etc.)
  • 3+ years of work experience required in digital marketing preferably within affiliate marketing, marketplace and reselling program experience
  • Highly organized with excellent time management skills
  • Knowledge and understanding of digital tools such as Google Analytics, Google Ads, SA360
  • Strong business acumen
  • Strong spreadsheet modeling (pivot tables and vlookup) and presentation creation skills
  • Basic understanding of statistics and testing methods (i.e. A/B Testing)
  • Working knowledge and understanding of SQL, BigQuery, R and/or other query tools on large databases is a plus

Zoro Values and Inclusive Culture:

Zoro is dedicated to fostering an environment where people of all backgrounds and beliefs are represented and valued. We aim to empower all of our employees to learn about, raise awareness of, and promote diversity and inclusion through all of our workplace interactions. Zoro is a place where everyone can learn, grow, and thrive. 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

What the Team is Saying

Anupama
Geremy
Margaret
The Company
HQ: Chicago, IL
620 Employees
Hybrid Workplace
Year Founded: 2011

What We Do

Our e-commerce website has everything businesses and consumers need to make their business go, at prices that make sense. We have over 10 million products on our website (and counting) to help your business run that are shipped fast and often free. Throw in our award-winning workplace culture and you’ll find Zoro an amazing place to work and grow!

Why Work With Us

We've worked hard to foster a unique company culture built on transparency, collaboration, and innovation. We've also won a number of awards for our company culture along the way. Of course, it's not the awards that matter—it's the people. We pride ourselves on building a culture that allows our team members to bring their authentic selves to work!

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Zoro Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our headquarters are conveniently located in Downtown Chicago, above the Ogilvie Transportation Center. Zoro employees can choose to work on-site, remotely or hybrid to experience the best of both worlds!

Typical time on-site: Flexible
HQChicago, IL
Our headquarters are conveniently located in Downtown Chicago, above the Ogilvie Transportation Center. Zoro employees can choose to work on-site, remotely or hybrid to experience the best of both worlds!

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