Description
As the Marketing Campaign Specialist, this colleague will play a crucial role in the planning, execution, and analysis of marketing campaigns within the Cross-Channel Campaign Management Platform across various channels. As part of the dynamic Marketing Center of Excellence team, you will leverage the tool to optimize campaign performance. This role will be responsible for partnering with various marketing colleagues to implement campaigns via the tool. The Marketing Campaign Specialist will provide input on audience selection, data segmentation and optimize performance across channels to drive lead generation, nurture customers/clients, and improve overall campaign effectiveness.
Primary Responsibilities include:
- Proficiently using and managing the cross-channel campaign tool to execute marketing initiatives across various platforms, including email, SMS and mobile/online banking container spaces
- Leveraging automation features within the tool to streamline and enhance campaign workflows
- Analyzing campaign performance data and make data-driven decisions to optimize and improve future campaigns. Generating reports providing insights and suggestions for improvement.
- Working closely with marketing and other teams to ensure cohesive and synchronized messaging across all marketing channels
- Ensuring campaigns comply with relevant regulations and policies governing marketing activities
Qualifications:
Required skills/Experience:
- Self-starter who requires minimum supervision
- High attention to detail with the ability to produce flawless work in rapid succession.
- Ability to prioritize work independently
- Demonstrate a willingness to be flexible and versatile in the production role, proactively addressing changes in customer/client demands
- Clear, effective communication skills when speaking to a technical or non-technical audience
Education/Certificates:
- Undergraduate degree in relevant field
- Marketing experience
Hours and Work Schedule
Hours per Week: 40
Work Schedule: Monday - Friday
Some job boards have started using jobseeker-reported data to estimate salary ranges for roles. If you apply and qualify for this role, a recruiter will discuss accurate pay guidance.
Equal Employment Opportunity
At Citizens we value diversity, equity and inclusion, and treat everyone with respect and professionalism. Employment decisions are based solely on experience, performance, and ability. Citizens, its parent, subsidiaries, and related companies (Citizens) provide equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, ancestry, color, citizenship, physical or mental disability, perceived disability or history or record of a disability, ethnicity, gender, gender identity or expression (including transgender individuals who are transitioning, have transitioned, or are perceived to be transitioning to the gender with which they identify), genetic information, genetic characteristic, marital or domestic partner status, victim of domestic violence, family status/parenthood, medical condition, military or veteran status, national origin, pregnancy/childbirth/lactation, colleague's or a dependent's reproductive health decision making, race, religion, sex, sexual orientation, or any other category protected by federal, state and/or local laws.
Equal Employment and Opportunity Employer
Citizens is a brand name of Citizens Bank, N.A. and each of its respective affiliates.
What We Do
As one of the oldest and largest financial services firms in the United States with a history dating back to 1828, we’re committed to providing solutions and expertise that support our customers, clients, colleagues, and communities in what’s next on their own unique journey.
We invest in the humans who build the logic, ideas, and innovations that bring new technologies to life. Investments in AI, cloud computing, machine learning and automation provide our engineers the tools that enable us to remain competitive and win in today’s environment.
At Citizens, we recognize that the journey to accomplishment is no longer linear and that individuals are made of all they have done and all they are going to do. Whether you’re considering banking with us or looking to work with us, you’ll find a customer-centric culture and a supportive, collaborative workforce at Citizens. You’re made ready and so are we. #MadeReady
Why Work With Us
We empower the colleagues that power our tech. With growth & upskilling opportunities and sought-after benefits, plus a diverse culture of people and perspectives, we help our colleagues achieve career goals. Because innovation can’t happen without the minds and hearts of our people. Technology is constantly evolving, and we believe you can too.