Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
Responsibilities:
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Own the vision and roadmap for our Creative Analytics product: You'll set the strategic direction for this critical tool, ensuring it seamlessly integrates with Vidmob's platform and empowers users to make smarter video decisions.
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Conduct deep user research: Understand the needs of both creators and marketers to build a product that solves their unique challenges and unlocks their creative potential.
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Define product requirements and manage cross-functional collaboration: Work closely with designers, engineers, data scientists, and other stakeholders to ensure product development aligns with user needs and business goals.
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Prioritize and manage the product backlog: Craft a clear roadmap, prioritize features based on data and user feedback, and drive project execution through to launch.
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Analyze data and track product performance: Monitor key metrics, identify opportunities for improvement, and iterate on the product based on insights.
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Evangelize the user voice throughout the organization, ensuring their needs are prioritized at every stage of the product development lifecycle.
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Cultivate strong relationships and effectively communicate product strategies and progress to all stakeholders, fostering alignment and buy-in for the vision.
Qualifications:
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8+ years of experience in product management, with a proven track record of leading and scaling successful product teams
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Strong analytical skills: You're comfortable working with data, identifying insights, and translating them into actionable product decisions
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Excellent communication and collaboration skills: You can clearly articulate your vision, build consensus, and effectively work with cross-functional teams
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Deep understanding of the video advertising landscape: You know the challenges and opportunities facing marketers and creators in today's dynamic market
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Passionate about the intersection of data and creativity: You understand the power of data to inform and inspire creative decisions, and you're excited to build a product that bridges the gap between these two worlds
Bonus points: Experience with video analytics, advertising technology, or data science
Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at [email protected]
What We Do
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
Why Work With Us
Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits. Learn more about Vidmob at www.Vidmob.com and Vidmob Gives at www.Vidmob.gives.