Vidmob is the creative data company. Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
As a Strategist, you will be responsible for delivering strategic services across a range of clients and industries, always striving to deliver strategic impact and value for our clients. You are accountable for the quality of strategic services, and pride yourself on the ability to contextualize data into meaningful insights that connect to clients’ campaign goals and overarching business objectives.
Responsibilities:
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Lend new perspective to client creative performance data by contextualizing findings through the lens of audience understanding, brand strategy, industry happenings and platform trends
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Build strategic learning agendas and creative hypotheses that guide data analysis, resulting in highly relevant test & learn plans that can be easily shared and executed with / by client and / or partners
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Bridge data and creativity by effectively translating insights into action. Develop work that works by merging science with art, rooting testing plans and all recommendations in understanding of best practices and data performance.
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Partner with the cross-functional team to provide strategic recommendations and areas of opportunity for the clients’ creative strategy
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Become an expert of the Vidmob platform, particularly Creative Analytics, to effectively deliver strategic value through creative insights and recommendations
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Lead client discussion around creative performance data and analysis, strategic insight and creative recommendations
Qualifications:
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5+ years in a strategy role or similar (i.e Brand Strategy, Advertising Strategy)
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3+ years in a role working with data and / or analytics
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Experience working with creative, ad or brand strategy
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Understanding of digital marketing & social media platforms in a marketing capacity
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Strategic and analytical thinker; you connect the dots and delight in the application of insights to drive creative storytelling
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Strong communication skills: can proficiently articulate ideas and deliver simplified explanations of data
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Solutions-minded self-starter; you are a hand raiser and value being part of a community
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You relish in embracing the unknown, building, learning and rebuilding, and effectively changing minds through the delicate mix of art and science
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You are reliable, and excited to show up each day with a “can-do” attitude; you’re fluent in modern ways of working - you don’t miss a beat working within a distributed workforce
Nice To Have:
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Experience working with social media strategy on Meta, Twitter, LinkedIn, Pinterest, TikTok, Snap
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Knowledge of the creative production process, as relates to advertising
Please be aware that Vidmob will only contact candidates through emails ending in @vidmob.com. We will never ask for personal information, such as your Social Security number, bank account number, or password, through email. If you receive an email claiming to be from Vidmob that does not come from a @vidmob.com email address, or if the email asks for personal information, please do not respond and report the email to us at [email protected]
Compensation Range: $115K - $130K
What We Do
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
Why Work With Us
Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits. Learn more about Vidmob at www.Vidmob.com and Vidmob Gives at www.Vidmob.gives.