Assistant Marketing Manager, Super Cruise and ADAS

Sorry, this job was removed at 02:37 p.m. (CST) on Tuesday, Jun 04, 2024
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Detroit, MI
Hybrid
5-7 Years Experience
Automotive • Big Data • Information Technology • Robotics • Software • Transportation • Manufacturing
The Role

Description
This role is categorized as hybrid. This means the successful candidate is expected to report to GM Global Technical Center three times per week, at minimum.
The primary purpose is to provide support and oversee the lifecycle management of General Motors' advanced driver-assistance system (ADAS) technology, such as Super Cruise, including development and execution of the marketing strategy through positioning, messaging, and various cross-functional marketing activities in support of business objectives. Job responsibilities also include understanding the customer, competition, and the segment dynamics, identifying market trends, appropriate packaging and preparing for the next generation of technology. This position reports to the OnStar Product Marketing Manager.

  • Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Super Cruise and other GM ADAS technology
  • Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, and competitive opportunities and execute on the insights
  • Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
  • Collaborate with Centers of Expertise (Media, Site, Social, CRM, Sales, Product, CX, UX, and Finance) to further refine strategies and plans, including use of existing divisional and adjacency promotions
  • Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
  • Participate in trade-off decisions/conflict resolution between Centers of Expertise (Brands, Product, Finance, Nameplates)
  • Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
  • Support the development of content for product training as the SME of the vehicle including field training guides and dealer-facing training
  • Act as a resource to the Field teams by developing clear and consistent communications
  • Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product, in collaboration with marketing and data analytics teams
  • Implement innovative strategies to elevate the customer experience, to achieve brand goals
  • Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of OnStar positioning
  • Lead liaison with Creative & Media Agencies for development of new content, reviews of existing content & media strategies
  • Support product fundamentals such as naming, positioning, messaging guidelines, and other foundational materials for existing, enhanced, and new products
  • Collaborate and develop trackable measurement plans, tied to business objectives, for all marketing activity
  • Support Global integration for connectivity products as they expand


Additional Description
Requirements:

  • Bachelor's degree required
  • 5+ years of product marketing or marketing COE functional experience
  • Proven working experience in project management


Skills and Abilities:

  • Ability to work well in a complex team environment
  • Ability to work effectively with others
  • Ability to effectively manage multiple assignments and prioritization to meet deadlines
  • Ability to synthesize data into critical information
  • Ability to make/recognize effective trade-off decisions that balance multiple considerations
  • Excellent oral and written communications skills
  • Highly developed presentation skills both in the development and delivery of presentation
  • Proven ability to use complex data to form in-depth analytical insights
  • High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
  • Ability to travel, less than 10% domestically
  • Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus


This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate .
PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN THE UNITED STATES NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We aspire to be the most inclusive company in the world. We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.
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Diversity Information
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire
Equal Employment Opportunity Statement (U.S.)
General Motors is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Accommodations (U.S. and Canada)
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

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The Company
HQ: Detroit, MI
165,000 Employees
Hybrid Workplace
Year Founded: 1908

What We Do

At General Motors, our vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion. We wholeheartedly embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Our industry and company are undergoing a once-in-a-lifetime technological transformation, which is reshaping our approach to technology and innovation. We are expanding our horizons through new technology platforms and driving innovations that deliver exceptional value to our customers.

Why Work With Us

At General Motors, our purpose is to pioneer the innovations that move and connect people to what matters. We’re driving the world forward, together. We’re building vehicle software alongside its hardware, hands-free driving that will lead to autonomy, and EVs that charge your home for an all-electric future.

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Employees engage in a combination of remote and on-site work.

Roles that are categorized as Hybrid mean that the successful candidate is expected to report onsite to the designated facility at least three times per week or other frequency as dictated by the business.

Typical time on-site: 3 days a week
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