Walker Sands
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The Paid Media Specialist role involves assisting in the setup and management of paid media campaigns, developing keyword and audience bids, writing ad copy, conducting keyword research, and providing strategic recommendations based on campaign performance. The role requires keeping up with industry trends and collaborating with internal teams and clients.
As a Media Relations Specialist, you will develop media lists, create pitches, write press releases, and prepare contributed articles. You must have strong writing skills, an interest in media trends, and the ability to work on both remote and in-office platforms.
As a Senior Paid Media Specialist, you will lead and manage paid media strategies for clients, ensuring effective execution and results. Responsibilities include developing ad campaigns across channels, optimizing for budget and objectives, conducting keyword research, and providing insights based on performance data.
The Paid Media Specialist will assist in setting up and managing performance-based paid media campaigns, conducting keyword research, writing ad copy, optimizing campaigns, and providing reporting and strategic recommendations. The role requires collaboration, knowledge of advertising platforms, and an analytical mindset.
The Senior Marketing Manager, Brand and Campaigns will develop and lead high-impact marketing strategies that enhance brand visibility. Responsibilities include brand development, campaign strategy, content creation, social media direction, and event management, all aimed at increasing brand awareness and customer engagement.