Content Marketing Articles

Sorted By: Most Recent
Andrew Hagemann Andrew Hagemann
Updated on October 30, 2024

What Do Google’s Antitrust Lawsuits Mean for Your SEO Strategy?

Google has been at the center of two major lawsuits that could have repercussions on SEO. Our expert examines what those lawsuits could mean for search and how to adapt.

Image: Shutterstock / Built In
Murad Salikhov Murad Salikhov
Updated on October 10, 2024

3 Reasons VCs Are Investing in the Creator Economy

The content creator industry is constantly evolving, and so are the products designed for it. Here’s how to know which projects are worth the investment.

Image: Shutterstock / Built In
Sameer Somal Sameer Somal
Updated on October 02, 2024

How Integrating Answer Engine Optimization (AEO) Can Supercharge Your SEO Strategy

As voice search, chatbots and AI assistants become more common, sites should explore AEO to bolster their SEO efforts. Our expert explains everything you need to know about this emerging field.

Image: Shutterstock / Built In
Jenny Lyons-Cunha Jenny Lyons-Cunha
Updated on October 01, 2024

22 Email Marketing Platforms to Know

Leveraging AI, automation and intuitive templates, these platforms help businesses expand their reach.

Image: Shutterstock
Jordan Buning Jordan Buning
Updated on September 27, 2024

Why Creativity Still Matters in Digital Marketing

While data plays an increasing role in digital marketing, originality is what makes a campaign memorable. Here’s why creativity still matters in marketing and how to do it. 

Image: Shutterstock / Built In
Updated on September 25, 2024

6 Companies Hiring Content Writers

These companies need skilled, creative writers to engage target audiences.

Photo: Shutterstock
Pooja Trivedi Pooja Trivedi
Updated on September 24, 2024

How to Navigate the AI Revolution in Digital Marketing

AI is everywhere in marketing today. Here’s how to adopt the right AI tools for digital marketing without losing its human touch.

Image: Shutterstock / Built In
Atul Naithani Atul Naithani
Updated on August 30, 2024

How to Optimize Your YouTube Ad Campaigns

What is contextual advertising, and why is it so important?

Image: Shutterstock / Built In
Claire Heginbotham Claire Heginbotham
Updated on August 27, 2024

6 Tips to Create Welcome Emails Customers Actually Want to Open

Most people ignore welcome emails even when they’re interested in the product. Here’s how to stand out in a sea of marketing emails and convert new customers. 

Image: Shutterstock / Built In
Cora Gold Cora Gold
Updated on August 19, 2024

10 Ways to Market Yourself Better as a Freelancer

The worst thing you can do for your reputation is avoid building it.

Image: Shutterstock / Built In