Eva Roethler

Eva Roethler is a senior staff writer for Brand Studio at Built In. She obtained her Bachelor of Science in Nutrition from Arizona State University before embarking on a decade career working in fresh produce communications and media. She also worked as an editor for a regional magazine in Northern California covering local business, arts and nonprofits before joining the team at Built In. 

Roethler is a member of the Built Out LGBTQ employee resource group, and a co-founder of the Built Different employee resource group for disabled, chronically ill and neurodivergent employees. She also moonlights as an artist and illustrator. 

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45 Articles
Two Cruise workers look under the hood of a vehicle in Cruise's garage
Cruise has a massive engineering team working on autonomous vehicles, and building custom tools to get the work done.
The Peloton Row machine.
The Peloton Row was designed to make the complex rowing movement as easy as riding a bike. Meet the team who brought the idea to life.
Udemy team members standing together in an office
Three Udemy sales and customer success leaders share insight into the business’s rapid growth on the B2B side.
Concept photo of a person in a business suit with a cloud instead of a face against a blue background.
Recognizing the need for rapid modernization and agile offerings, the first big step in cloud adoption is going live for the regional bank this month. Here’s what it’s been like behind the scenes.
The C-suite team at BlueConic.
How the customer data platform company uses storytelling to build a dreamy culture.
A photo of the Check team posing together.
Check’s commitment to a culture of ownership is more than just lip service. Three key members of the team share how they see this value in action every day.
Performio team members at a restaurant together
In a rocky market where competitors are struggling, the executive team at Performio highlights the ethos steering them in the opposite direction.
Northwestern Mutual team photo
Northwestern Mutual’s CISO Laura Deaner is one of the few women of color leading the way as the stakes go up in cybersecurity. Here’s what’s on her mind.
CarGurus team members having lunch in the office
Behind-the-scenes with the ‘really sharp people’ who are changing the game for car buyers and sellers
Affirm team member on a walk with her dog
To be effective, flexible time off needs to be supported by a culture of work-life balance. Here’s what that looks like at Affirm.
AlphaSights team members working on a project together
In an organization built to connect people, employees have internalized that mission to create meaningful communities at work.
Sweet team member giving a presentation about NFTs
Three key leaders at Sweet offer a peek into the strategy behind making the digital collectible platform mainstream.