Director Growth Marketing (San Diego, CA)

| San Diego, CA
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Our Industry: Technology for Small and Medium Size Business (SMB):

AbacusNext is an industry-leading vertical SaaS provider for the compliance-focused Professional Services market. We provide purpose-built, cloud-based solutions for small and medium-sized Legal and Accounting firms to support a secure and cloud-enabled practice. Our highly differentiated cloud infrastructure puts customers' business data and vital applications into a virtual workspace accessible anywhere, anytime, and from any device.

Organizations seeking growth rely on us to accelerate their digital transformation-whether Private cloud, Application cloud, Public cloud (SaaS), or on premise. More than 100,000 users worldwide benefit from the most complete product portfolio in the industry, including practice management and case management solutions, tailored cloud options, document automation, and payment processing. We deliver technology outcomes for our customers that help them grow, evolve, and better serve their clients.

Our Culture: Cutting-edge cloud technology with market needed capabilities:

We know that creativity doesn't happen on-demand. Developing cutting-edge cloud technology takes great minds and talented people working together in a collaborative environment. That is why we are committed to fostering an innovative, agile company culture. We encourage our teams to come together and experiment with new concepts, research new approaches and test out new technologies. We believe that being part of our team will make a difference in the world.

Our Mission: Technology and services for SMB customers to run their business:

To provide professionals in highly-regulated industries the technology and services they need to run their business-anytime, anywhere. We are with our customers every step of the way, helping them grow, evolve, and better serve their clients.


Responsibilities Include:
  • Develop growth strategies and campaigns to increase lead volume, customer acquisition, cross-sell, and retention
  • Build, develop, and coach a high-performance team of growth marketers and agency partners.
  • Optimize conversion to get the most out of every visitor and click, partnering with product marketing to refine the right messaging for each segment
  • Test, learn, optimize, operationalize, repeat
  • Own MQL and conversion rate goals and the path to get there within CAC targets
  • Collaborate with product marketing, sales, and customer success to develop ABM strategies to achieve up-market and cross-sell revenue targets
  • Direct development of reporting frameworks and track marketing program success against KPIs. Communicate results within revenue team and to executive leadership
  • Direct marketing operations initiatives and collaborate with revenue operations to scope and implement

Qualifications Include:
  • Minimum 10 years' experience in digital demand generation across multiple channels, with expertise in one or more channels
  • Demonstrated success in building and improving a system for growth across the entire customer lifecycle
  • Keen focus on data and analytics to understand the performance of funnels, campaigns, channels, and experiments
  • Experienced people leader who can inspire, grow, and develop talent
  • Strong collaborator who can work effectively cross functionally and develop close partnership with sales, revenue operations, and marketing teams as well as external agency partners
  • Working knowledge of marketing technology such as HubSpot,, Optimizely, and Google Analytics
  • Exceptional communicator with strong relationship management skills
  • Bachelor's degree or equivalent experience with an emphasis on Marketing or Business preferred
  • Experience working in a B2B SaaS environment and/or marketing to SMB firms a plus
  • Must thrive in a fast-paced and ever-changing environment of a growth company is paramount


  • Medical, Dental, Vision, Life Insurance, and Supplemental Insurance
  • 401k
  • Flexible PTO
  • Sick Days

Employee Perks:
  • Professional and Financial Growth
  • Great culture and environment
  • Social, Health, and Wellness Events (now all virtual)
  • Anniversary Gifts
  • Birthday Time Off
  • Employee Assistance Program
  • Employee discount program through TicketsAtWork
  • 15% Off Gunnar Optik Eyeware

Equal Employment Opportunity: AbacusNext is an Equal Opportunity, Affirmative Action Employer.
More Information on AbacusNext
AbacusNext operates in the Cloud industry. The company is located in San Diego, CA. AbacusNext was founded in 1983. It has 356 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 25 open jobs at AbacusNext, click here.
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