General Assembly’s Product Management course teaches the end-to-end product management (PM) process to a real-world scenario, from evaluating users and managing a roadmap to creating a minimum viable product (MVP) and developing metrics.

What you'll accomplish

This is a beginner-friendly program with no prerequisites, although students may have had exposure to product development concepts or be informally taking on PM responsibilities in their current role. Throughout this expert-designed program, you’ll:

• Determine key risks and assumptions of a product in order to prioritize research and discovery work.
• Validate hypotheses by gathering user feedback via MVPs, interviews, experiments, and testing.
• Execute competitive research to highlight market gaps and trends.
• Speak fluently with developers, user experience designers, and other business stakeholders about priorities, requirements, and workflow.
• Apply metrics alongside objectives and key results (OKRs) to measure a product’s success and track its life cycle.
• Apply what you’ve learned to create a portfolio project: a presentation detailing your product creation strategy.

Why General Assembly

Since 2011, General Assembly has graduated more than 40,000 students worldwide from the full time & part time courses. During the 2020 hiring shutdown, GA's students, instructors, and career coaches never lost focus, and the KPMG-validated numbers in their Outcomes report reflect it. *For students who graduated in 2020 — the peak of the pandemic — 74.4% of those who participated in GA's full-time Career Services program landed jobs within six months of graduation. General Assembly is proud of their grads + teams' relentless dedication and to see those numbers rising. Download the report here.

Your next step? Submit an application to talk to the General Assembly Admissions team

_{Note: reviews are referenced from Career Karma - https://careerkarma.com/schools/general-assembly}

Product Managers are responsible for designing and delivering a profitable product or feature into the market. In this program, you will learn to define product strategy and KPIs based on market analysis, pitch a product vision to get stakeholder buy-in, and design a user-centered prototype that adheres to engineering constraints. Then, you will develop an execution timeline that handles competing priorities, communicate a product roadmap that builds consensus amongst internal stakeholders, and create a comprehensive go-to-market plan based on product KPIs. Finally, you will build tests to enhance product features based on market data.

You’ll learn how to evaluate the business value of an AI product. You’ll start by building familiarity and fluency with common AI concepts. You’ll then learn how to scope and build a data set, train a model, and evaluate its business impact. Finally, you’ll learn how to ensure a product is successful by focusing on scalability, potential biases, and compliance. Along the way, you’ll review case studies and examples to help you focus on how to define metrics to measure the business value for a proposed product.