The Head of Patient Marketing will develop and lead strategies to acquire and retain patients, focusing on user acquisition and holistic marketing efforts. This role involves managing a substantial marketing budget, working cross-functionally, and employing a data-driven approach to measure success.

The Director of Lifecycle Marketing will strategize and lead efforts to enhance patient engagement through lifecycle marketing channels such as email and SMS, driving program launches, A/B testing, and collaboration with product and operations teams. This role aims to ensure a cohesive and positive patient journey from initial contact to achieving healthcare goals.