Seeking a savvy communications professional with experience in public relations and digital media to secure press coverage and high-quality backlinks for clients. Responsibilities include PR and link building strategies, proactive pitching, creating media lists, writing press materials, and monitoring SEO metrics.

Paid Media Strategist responsible for developing digital marketing strategies, creating and managing advertising campaigns, optimizing campaigns, building client relationships, and analyzing performance data. Must have 2+ years of experience in paid search and social media advertising.

The Paid Media Specialist at Optimal is responsible for executing paid media campaigns, analyzing data, and optimizing client campaigns for success. Key qualities include being analytical, creative, growth-minded, and detail-oriented. The role involves campaign creation, account set-up, ad copywriting, competitive analysis, keyword research, and data analysis.