Top Marketing Jobs in Germany

Own the vision, strategy, roadmap, and lifecycle of marketing and commercial data products. Translate business and user needs into prioritized requirements, lead discovery, collaborate with technical and business teams, and drive delivery. Define success metrics, improve adoption and usability, and scale solutions across markets and use cases. The role focuses on analytics, reporting, automation, customer and campaign insights, and measurable business impact.

Supports B2B product marketing for lighting products and systems, including assortment development, pricing, go-to-market strategy, marketing content preparation, data monitoring, competitive pricing analysis, assortment maintenance, and product marketing community management.

The Product Marketing Manager develops product positioning, messaging, website and sales enablement content, and manages product launches and go-to-market campaigns. They translate complex security and compliance regulations into practical customer communications, conduct competitive and customer research, create onboarding materials, and collaborate with Product, Sales, and Professional Services to support growth, cross-selling, and product strategy.

Own and grow strategic creator partnerships in the German market, driving revenue, visibility, and performance through influencer campaigns. Responsibilities include prospecting and negotiating partnerships, managing creator and agency relationships, analyzing campaign KPIs, identifying growth opportunities, and collaborating with Paid Media, Brand, Creative, and E-Commerce teams to improve ROI and exceed business targets.

Supports digital marketing campaigns across paid and organic search, email, content optimization, data analysis, and internal communications. The role collaborates with cross-functional teams, analyzes campaign performance, contributes to brand awareness and website traffic initiatives, and monitors digital marketing trends. It is designed for a marketing student seeking hands-on experience with campaign execution and strategy.

Support sponsorship and partner management, day-to-day brand management, creative marketing projects, and social media operations. Collaborate with Design, Content, Communications, and other teams to ensure consistent application of brand guidelines. The role requires strong German and English communication, organizational skills, interest in financial services and brand strategy, and enthusiasm for using AI tools.

Analyzes marketing and CRM data to define metrics, identify performance opportunities, maintain data quality, and support cross-functional decision-making. Builds Tableau dashboards, evaluates marketing channel effectiveness, develops automated reporting, and recommends optimization strategies. Requires advanced SQL, statistical analysis, attribution knowledge, and experience with marketing analytics. Collaborates with Marketing, Finance, and Product while working independently.

Lead Central European field marketing for a strategic cybersecurity partnership, translating joint go-to-market priorities into account-based programs, executive engagements, events, integrated campaigns, and demand-generation activities. Partner with Sales, SDRs, Alliances, and Marketing teams to generate pipeline, accelerate opportunities, and drive revenue. Manage programs and shared budgets end to end, establish performance KPIs, measure ROI, report results, and optimize investments. The role requires enterprise technology marketing expertise, public-sector growth experience, German and English fluency, and travel across Central Europe.

Leads customer marketing for off-trade channels, including activation calendars, execution standards, customer-centric growth plans, commercial selling stories, investment performance, and budget allocation. Partners with Sales, Category, Field Force, and customers to drive shopper and in-store impact. Manages and develops a five-person team, builds organizational capability, and leads cross-functional initiatives within a complex FMCG matrix organization.

Own localized marketing strategy and execution across Spanish-speaking Latin American markets. Develop culturally relevant messaging, run multichannel campaigns across CRM, paid social, SEM, SEO, and organic social, and optimize acquisition, activation, and retention using data. Collaborate with global CRM, performance marketing, creative, and product teams while managing end-to-end projects and building scalable regional best practices.

Design and own CRM communications across email, in-app messages, banners, and landing pages. Build and maintain Figma templates, components, and visual asset libraries. Translate brand guidelines into CRM channels, act as quality gate on campaigns, collaborate with content and strategy teams, manage multiple concurrent requests, and propose improvements to CRM design language.

Analyze large-scale marketing and user acquisition data to measure campaign performance, build automated Tableau dashboards, evaluate A/B tests, and identify growth opportunities. The role develops marketing measurement strategies, integrates attribution data from providers such as AppsFlyer and Kochava, partners with Data Engineering, and communicates actionable recommendations to technical and non-technical stakeholders.

Build YGO’s marketing function from the ground up, defining positioning and messaging for its AI travel infrastructure platform. Create thought leadership, white papers, case studies, website content, founder communications, and sales enablement materials. Develop customer proof, media and analyst relationships, conference presence, and a scalable content engine. Establish marketing processes, tone of voice, visual identity, and performance metrics while working independently with founders and sales.

Drive pipeline and revenue across the DACH region through field marketing, partner marketing, ABM, localized campaigns, and regional events. Plan executive dinners, trade shows, and user meetups; collaborate with sales, content, digital, channel, and revenue operations teams; manage regional partners; create German-language assets; track campaign performance and ROI; provide customer insights; and coordinate PR activities. The role requires fluent German and English and is remote within Munich, Germany.

Supports business development and marketing strategy for global legal services product groups. Responsibilities include market and competitor research, BD planning, revenue opportunity development, pitches, capability statements, client events, PR, thought leadership, directory submissions, and stakeholder coordination with partners and lawyers. The role tracks plan performance, identifies market opportunities, supports product initiatives, and contributes to global BD operating model projects.

Lead the rebuild of Phrase’s multilingual marketing website using Next.js, Storyblok, and Vercel. Own the reusable component library, WordPress content migration, accessibility and performance automation, SEO migration implementation, deployments, monitoring, integrations, and ongoing site development. Serve as marketing’s primary technical website contact and independently manage the live platform across six languages using AI-assisted coding workflows.

Lead marketing strategy and team development for CYTENA and DISPENDIX’s laboratory instrument business. Responsibilities include demand generation, digital campaigns, scientific content, product positioning, go-to-market planning, product launches, sales enablement, budget management, performance analysis, and cross-functional collaboration with Sales, Product Management, and central marketing teams.

Lead Reolink’s social media and creator marketing strategy across Germany, Austria, and Switzerland. Manage regional channels, editorial direction, creator partnerships, campaigns, budgets, KPIs, and performance optimization across major platforms. Translate global initiatives into locally relevant activations, identify cultural and platform trends, and collaborate with creative, PR, sales, product, and global teams. Use consumer insights, performance data, and AI-enabled tools to improve marketing effectiveness and deliver both brand-building and commercial results.

Manages product marketing for an insulation portfolio, including exhibitions, workshops, conferences, marketing materials, distributor support, website activities, social media promotion, and new product communications. Coordinates factory and regional marketing resources, evaluates events and campaigns, tracks marketing metrics, and supports budget improvement. The role requires collaboration with sales, product managers, communication teams, customers, and distributors, with occasional European travel.

Lead European and UK rare disease brand strategy, omnichannel healthcare professional campaigns, promotional material approvals, agency management, commercial training, and congress execution. The role coordinates cross-functional teams across commercial, medical, market access, regulatory, compliance, and country organizations to translate global strategy into localized marketing plans and deliver compliant, impactful product launches and campaigns.

Develop and execute local marketing plans across the Nordic region, focusing on Finland, to strengthen Zalando’s brand and support business growth. Manage campaigns across paid, owned, and earned media, including events, partnerships, sponsorships, influencer programs, and global brand moments. Oversee budgets, agencies, media strategy, consumer insights, and marketing effectiveness while coordinating with cross-functional teams and ensuring consistent local execution.

Execute digital and omnichannel marketing campaigns for Regeneron's oncology portfolio in Germany. Coordinate email, website, social, and banner advertising; localize content; maintain KPI reports; train field teams; manage vendors, budgets, timelines, and deliverables; and maintain Veeva and other digital platforms. The role requires collaboration across Medical, Sales, Marketing, and Excellence teams while ensuring compliant customer engagement and adherence to pharmaceutical regulations.

Develops and executes multi-channel marketing initiatives for pharmaceutical, nutraceutical, and over-the-counter products. Responsibilities include analyzing market trends, creating marketing and training materials, strengthening brand awareness, supporting product launches and sales enablement, responding to customer and commercial needs, and managing website, SEO, SEM, analytics, and marketing projects.

Own Amplemarket’s growth marketing strategy across paid acquisition, SEO, AEO, product marketing, content, and demand generation. The role sets priorities, manages budgets and performance targets, develops launch positioning, guides content, and coordinates cross-functional execution across Sales, Product, Design, Engineering, and Marketing. This hands-on position requires strong analytical skills, B2B SaaS experience, and the ability to drive results through influence, with a potential path to Head of Marketing.

Own the product narrative, positioning, messaging, technical content, sales enablement, and launch campaign for RobCo’s Alfie Physical AI robotics platform. Partner with Product, Engineering, Sales, and creative agencies to translate complex robotics and AI concepts for technical, commercial, and executive audiences. Lead end-to-end video production and support RobCoN, the company’s major 2027 product launch.