Top Marketing Jobs in Germany

Own and optimise B2B paid marketing across Google and LinkedIn, covering brand awareness, account-based marketing, demand generation, and lead generation. Responsibilities include campaign planning, execution, A/B testing, creative and landing-page review, performance analysis, funnel tracking, and collaboration with sales, RevOps, content, and design. The role also involves evaluating AI tools for marketing workflows while maintaining brand consistency, data privacy, and quality.

Lead PSA’s European marketing strategy and execution across social, digital, paid, email, events, partnerships, promotions, and community engagement. Drive service adoption, market growth, and brand awareness; manage content, campaigns, marketing calendars, and channel performance. Localize global initiatives for European audiences, build community partnerships, and support CRM and CMS optimization. The role is based in Frankfurt and includes up to 25% travel.

Own large-scale paid search campaigns across European markets using Google Ads and Microsoft Ads. Develop value-based bidding strategies, optimize account structures, run A/B tests, analyze performance, and convert findings into playbooks. Build internal marketing applications with Claude Code and GitHub alongside the MarTech team, while piloting AI-powered advertising and workflow automation. The role requires strong quantitative thinking, hands-on execution, ownership of business outcomes, and curiosity about applying AI to marketing.

Own Spryker’s digital marketing execution across website experiences, landing pages, paid LinkedIn and Google campaigns, analytics, CRM reporting, and field marketing support. Manage campaigns from planning through optimization, improve conversion journeys, coordinate web updates, and support DACH events, webinars, sponsorships, and partner activities. Use performance data to guide budgets, targeting, messaging, and ongoing improvements while collaborating with content, design, sales, agencies, and marketing stakeholders.

Own product positioning, messaging, ICP definition, go-to-market strategy, competitive intelligence, customer proof, sales enablement, and thought leadership for Toloka’s enterprise AI data solutions and self-service platform. Translate complex AI and machine learning capabilities into differentiated customer value while influencing product, packaging, launches, and market strategy.

Develop and execute strategic and digital marketing plans across ABB’s industrial segments. Lead market research, competitive analysis, SEO, SEM, content, online channels, campaign analytics, customer experience initiatives, and account-based marketing. Collaborate with business lines, sales teams, agile units, customers, and partners to translate technical solutions into customer-focused strategies, generate leads, improve conversion, grow market share, and manage marketing budgets and timelines.

Develop and execute B2C and B2B marketing strategies for Germany, with support across Austria and Switzerland. Manage localized content, social media, influencer, partnership, media, SEO, email, and performance marketing campaigns. Drive customer acquisition, brand awareness, hospitality-sector growth, and campaign optimization through data analysis. Collaborate with global channel owners, sales, account management, public relations, and external agencies while ensuring brand consistency.

Define and execute B2C and B2B marketing strategies for Germany, with support across Austria and Switzerland. Lead localized content, social, influencer, media, partnership, SEO, email, and performance marketing campaigns. Drive customer acquisition, brand awareness, hospitality-sector growth, and cross-functional collaboration. Analyze campaign performance, develop testing strategies, optimize tactics, and coordinate with sales, account management, public relations, and external agencies.

Lead product compliance reviews for new products, features, market expansions, and material changes across OKX’s global crypto business. Assess regulatory, AML/CFT, sanctions, KYC, consumer protection, financial promotion, market conduct, safeguarding, privacy, and third-party risks. Partner with Product, Engineering, Legal, Risk, and Compliance teams to define controls, document decisions, support launches, monitor post-launch risks, and promote compliance-by-design.

Support Upway’s launch and growth in Denmark by driving website traffic, building brand awareness in Danish e-bike culture, developing local partnerships, and sharing customer insights with the broader marketing team. The role offers significant ownership in a new market and requires creativity, independence, Danish and English fluency, and interest in marketing, sustainability, or urban mobility.

Lead the vision and execution of marketing data products, owning end-to-end lifecycle from discovery to delivery. Translate marketing requirements into prioritized roadmaps, collaborate with data/engineering teams, and deliver scalable BI, reporting, and integrations that improve acquisition, retention, and measurement.

Develop and execute ETF marketing plans across assigned EMEA markets. Collaborate with segment marketing, distribution, communications, events, digital, content, PR, and compliance teams to deliver localized campaigns and client experiences. Track KPIs, analyze performance, monitor market and competitor trends, optimize activity, and support commercial objectives for financial advisors, institutional clients, insurers, pension funds, and digital platforms.

Own and build Solidgate’s creative and brand function, including visual identity, art direction, campaign concepts, brand guidelines, and marketing assets. Lead freelance designers, establish design processes, maintain quality standards, and deliver work across events, social, email, sales materials, and the website. Collaborate with marketing, sales, and content teams while using motion, video, web graphics, and AI workflows to produce high-impact creative quickly.

Own DACH regional marketing strategy, pipeline generation, revenue influence, ARR growth, outbound and inbound campaigns, budget allocation, account targeting, and performance optimization. Partner with Sales, SDR/BDR, RevOps, Product Marketing, Demand Generation, Customer Marketing, and Customer Success to localize campaigns, improve funnel performance, and convert customers into advocates. Requires strong B2B demand generation expertise, DACH market knowledge, analytical skills, and fluent German and English.

Own and optimize Google Ads and LinkedIn performance campaigns, build AI-driven marketing automation workflows, manage analytics dashboards, and convert performance data into actionable demand-generation strategies. The role also involves landing pages, ad copy, budget forecasting, channel experimentation, reporting, and collaboration with Sales, Content, Design, and Product Marketing teams.

Leads global marketing strategy, demand generation, brand positioning, and pipeline growth. Builds and manages a high-performing marketing team, oversees content, events, paid media, SEO, AEO, public relations, and marketing automation, and aligns initiatives with Sales, Partnerships, Revenue Operations, and executive leadership. Owns marketing budgets, performance metrics, campaign optimization, and measurable contribution to revenue and customer acquisition.

Develop measurement frameworks for offline and out-of-home marketing campaigns, including geo holdout tests, matched-market tests, media mix modeling, and incrementality studies. Combine offline spending with digital and product signals to assess marketing effectiveness. Partner with Marketing leadership and Growth Data scientists to select test markets and channels, size investments, align online and offline measurement, and communicate uncertainty clearly.

Supports creator marketing across the UK, Germany, and France by sourcing creators, preparing briefs, coordinating content production, tracking performance, analyzing creative effectiveness, monitoring trends, and contributing to testing roadmaps and content strategies. The role also provides broader performance marketing and competitor research support while collaborating with marketing teams across markets.

Lead product marketing for a PLM product line serving manufacturing customers. Responsibilities include market research, competitive positioning, messaging, product launches, integrated campaigns, content consistency, sales enablement, cross-functional coordination, and performance reporting. The role also involves using AI and automation tools to improve marketing execution. Candidates need B2B or product marketing experience, strong project management skills, German and English fluency, and a relevant degree or equivalent experience.

Support JLL’s digital marketing team by managing website content in Adobe Experience Manager, coordinating and measuring digital marketing activities, creating performance reports, optimizing email campaigns and marketing automation in Eloqua, applying SEO and GEO practices, improving digital processes, and coordinating agency projects. The role is designed for a currently enrolled student working part-time during term and full-time during semester breaks.

Lead international marketing across the UK, France, and Iberia by localizing global campaigns, coordinating regional content, enabling Sales, strengthening brand visibility, supporting events and PR, and managing cross-market timelines and stakeholders. Develop regional marketing plans, optimize initiatives, analyze performance, and contribute to pipeline growth through localized campaigns, webinars, events, and sales enablement materials.

Develop and execute B2B content strategies that generate leads and revenue for individual doctors. Create and optimize blogs, ebooks, webinars, email campaigns, landing pages, paid ads, and video scripts. Analyze campaign performance, improve marketing workflows, coordinate cross-functional content projects, support localization from English to German, and collaborate with Marketing, Sales, Product, Design, and Paid Media teams.

Supports finance partnering for contract manufacturing and development activities through forecasting, budgeting, cost accounting, contract analysis, financial modeling, supplier decision support, and performance management. The role analyzes manufacturing costs, inventory, pricing, commitments, accruals, savings, and cash-flow impacts while collaborating with Supply Chain, Procurement, TechOps, R&D, Accounting, Legal, and Finance teams.

Own and replatform SCAYLE’s websites, migrating from WordPress to a modern headless or React/Next.js stack. Build high-converting landing pages, onboarding and checkout experiences, and optimize technical SEO, GEO, performance, analytics, A/B testing, and conversion rates. Collaborate with Content, Product, and Demand teams while adopting AI coding tools and enabling secure publishing for nontechnical stakeholders.

Drive go-to-market strategy and execution for Icertis and SAP solutions. Own messaging, positioning, sales enablement content, field training, event representation, demand generation, and performance measurement across markets and industry segments. Collaborate with Marketing, Alliances, Sales, Product, Solutions, and GTM teams while independently managing assigned workstreams. Apply strategic judgment, storytelling, and AI-powered tools to improve market insights, content development, and customer engagement.