Wholesale Channel Leader

Company Description

TRUEWERK, based in Denver, Colorado, is reimagining life and work in the trades by engineering the world’s most technically-advanced, high-performance workwear. Today’s trade professionals rely on workwear that keeps them safe, comfortable, and capable of working at their best. By innovating technical fabrics that provide unmatched performance in hot weather or layer together in cold and inclement weather, TRUEWERK is proud to support the men and women across the trades who build tomorrow. TRUEWERK services customers in the US and Canada on www.TRUEWERK.com and Amazon, and outfits businesses via its enterprise uniform program. 

Job Description

TRUEWERK is looking for a Wholesale Channel Leader to join our Sales & Marketing team. You will be responsible for establishing and executing TRUEWERK’s wholesale channel strategy, building relationships with key retail partners, and expanding our market presence. You will drive sales growth and brand visibility while ensuring alignment with our company’s mission and values. You will play a crucial part in shaping the business and our team as we grow. 

This role reports into the Chief Marketing Officer and works closely with the VP of Ecommerce and the VP of Enterprise Sales. 

This person can work remotely with the expectation of traveling to Denver, CO as needed. 

What You’ll Do

Business Development and Strategy:

• Develop and implement a comprehensive wholesale strategy to launch and establish TRUEWERK’s presence in the wholesale market.

• Identify and cultivate new business opportunities within target industries and verticals, leveraging your industry expertise and relationship-building skills to secure key accounts.

• Drive revenue growth by setting ambitious sales targets and implementing effective sales strategies to achieve goals.

• Collaborate with cross-functional partners to develop critical internal processes and a scalable business model.

• Design and build a talented sales organization, optimizing internal and external resources to maximize flexibility and effectiveness, and minimize cost.

P&L Management

• Develop business cases for wholesale investments, partner with Finance teams to build financial forecasts, and manage departmental operating budgets.

• Work closely with Marketing, Product, and Operations teams to ensure alignment on product offerings, price and margin targets, and inventory management.

• Develop and execute pricing strategies and contract negotiations to optimize profitability and strengthen wholesale relationships.

• Monitor and report on key performance indicators (KPIs) related to wholesale performance, providing actionable insights to the executive team.

Relationship Management:

• Foster strong relationships with key decision-makers and influencers within wholesale accounts, focusing on hands-on account management and continued growth.

• Proactively address client needs, resolve issues, and anticipate future opportunities to ensure alignment with company objectives and profitability targets.

• Partner closely with our Enterprise and Ecommerce teams to co-manage omni-channel accounts, build subsidized teamwear programs, and provide an integrated and seamless TRUEWERK experience to all customers.

Line Planning, Product Development and Inventory Manager:

• Conduct market research and analysis to identify trends, competitive landscape, and opportunities for product expansion within the wholesale channel.

• Collaborate with product development teams to create line plans that align with market demand, ensuring that product offerings meet the needs of wholesale partners and end customers.

• Develop and present seasonal merchandising strategies, including product assortments that resonate with target markets and enhance brand visibility.

In-Store Branding and Visual Merchandising:

• Work with retail partners to design and implement in-store fixtures and branding initiatives that effectively showcase TRUEWERK products and drive customer engagement.

• Develop visual merchandising guidelines to ensure consistency in branding across all wholesale accounts, enhancing the overall customer experience.

Marketing and Promotional Strategies:

• Collaborate with the Marketing team to create impactful promotional materials and marketing campaigns tailored to the wholesale channel.

Team Building:

• Build a high-performing wholesale team over time, providing mentorship and guidance as the team expands.

Qualifications

What You’ll Bring

Experience

• Relevant industry experience, familiarity with, or a passion for the skilled trades, strongly preferred 

• Comfortable engaging with decision-makers, C-level executives, and key stakeholders

• Proven ability to develop and implement marketing strategies that effectively engage wholesale partners and promote brand awareness.

Technical Skills

• Strong understanding of merchandising principles and experience in developing line plans and product assortments that drive sales and brand growth.

• Excellent negotiation skills, including the ability to understand customer needs, identify win-win solutions, and build mutually beneficial relationships

Key Characteristics

• Strategic thinker with the ability to develop and execute complex sales strategies

• Results oriented, enjoys improvement and iteration, thrives in fast-paced environments

• Creative mindset with the ability to design and execute compelling in-store experiences and visual merchandising displays.

Work Location and Travel

• Employees in the Denver area work a hybrid schedule with some days spent in our office.

• Employees outside Denver will be required to travel to our headquarters on a monthly basis at a minimum.

• All team members should have interest and ability to occasionally visit customers, partners, and industry events.

• Relocation assistance is not provided by TRUEWERK.

Don’t meet every single requirement? Studies have shown that some candidates, including women and people of color, are less likely to apply to jobs unless they meet every single qualification. At Truewerk we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience or education doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Additional Information

• 100% employer-paid employee Health Care coverage for Colorado employees with equivalent contribution to ICHRA for employees located outside Colorado
• 100% employer-paid employee Dental coverage plus optional Vision coverage, nationwide
• Affordable coverage for dependents and domestic partners
• Optional Truewerk-funded HSA account
• 401k with company match
• Employer-paid Group Term Life and AD&D insurance
• Employer-paid Short-Term Disability coverage
• Optional Long-Term Disability coverage
• Automatic monthly Technology Stipend
• Flexible Vacation Policy - and we use it!
• Hybrid work schedule with monthly in-office collaboration time
• Yearly Bonus based on personal and company performance
• Free Calm app for meditation and sleep
• Workwear for you and discounts for friends and family 
• Fun, casual, open-office environment
• Strong commitment to diversity, equity, and inclusion

Truewerk is an equal opportunity employer and is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, and local laws.

Salary Range: $120,000 - $130,000 per year base salary + bonus

Applications for this role are expected to be accepted through October 4, 2024.