Fotona is one of the world’s fastest-growing leaders in aesthetic, medical, and dental laser innovation. With 50+ years of engineering excellence and more than 30,000 systems installed globally, we’re known for breakthrough results, unmatched reliability, and unwavering customer commitment.
Our legacy is strong, our technology is exceptional and we’re just getting started.
Role Overview
The Western Regional Sales Manager (RSM) – Aesthetics Division will play a pivotal role in driving Fotona’s continued growth across a defined multi-state territory. This leader will manage and develop a high-performing team of Area Sales Managers (ASMs) & Territory Managers (TMs), accelerate adoption of Fotona’s category-leading aesthetic technologies, and ensure flawless execution of the national commercial strategy established by the VP of Sales.
You will translate strategy into regional action, reinforce process discipline, elevate seller capability, and build a culture defined by accountability, collaboration, and winning. If you are passionate about developing talent, exceeding sales goals, and building strong customer partnerships, this role offers a dynamic opportunity to lead in a fast-growth environment.
1. Drive Regional Growth & Execute Sales Strategy
- Execute the national commercial strategy within your assigned region to deliver strong, predictable revenue growth.
- Develop regional business plans, territory prioritization, and action pathways that align to national objectives.
- Partner closely with Marketing, Clinical Education, and Operations to ensure your team is aligned on messaging, segmentation, sales motions, and the overall customer experience.
- Identify opportunities for market expansion, competitive wins, and deeper customer penetration.
- Directly manage and coach RSMs & TMs (as applicable).
- Build a culture of urgency, accountability, empowerment, and customer-centricity.
- Drive consistent field execution, customer engagement, and pipeline discipline.
- Partner with the VP of Sales to assess talent, address performance gaps, and build a strong, scalable bench.
- Provide ongoing skills coaching, weekly 1:1s, and in-field joint selling to accelerate rep effectiveness.
- Reinforce consistent messaging, product knowledge, and value-based selling motions.
- Partner with Sales Enablement and Clinical Education to ensure your team receives impactful training, onboarding, and continuous development.
- Model and promote a positive, collaborative, and high-performance culture.
- Manage sales forecasting, territory reviews, and regional pipeline health to support national planning.
- Use Salesforce.com and data insights to drive activity prioritization, performance improvements, and accurate forecasting.
- Monitor key metrics (quota attainment, KPIs, funnel conversion, territory development) to ensure strong, sustainable growth.
- Ensure CRM compliance and reinforce process discipline across the team.
- Implement and maintain scalable sales processes, frameworks, and weekly operating rhythms defined by Sales leadership.
- Support compensation plan clarity, quota distribution, and regional incentive communications.
- Collaborate with Marketing & Enablement to ensure your region has the right tools, messaging, and content to win competitive deals.
- Drive continuous improvement through feedback loops, consistent field engagement, and process optimization.
- 5-7+ years of sales experience in medical device, aesthetics, capital equipment, or specialty healthcare.
- 2+ years of people management experience.
- Proven ability to lead high-performing, geographically dispersed field teams and consistently exceed targets.
- Demonstrated strength in coaching, talent development, building leaders, and succession planning.
- CRM fluency (Salesforce.com preferred); strong command of sales technology and reporting.
- Exceptional communication & executive-level influence skills.
- Bachelor’s degree required.
- Ability to travel nationally ~60%+ of the time to support customers, regional leaders, and strategic priorities.
Additional Requirements:
- Ability to work flexible hours, including some evenings and weekends as needed.
- Ability to lift and carry up to 50 lbs. occasionally, ability to lift and carry over 50 lbs. occasionally, ability to push/pull very heavy equipment on wheels/casters occasionally.
- Ability to stand, lift, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, ability to work at a computer and sit and/or drive for extended periods frequently.
- Opportunity to build and scale a high-growth division within a global platform.
- Empowering environment that rewards performance and values decisive action.
- Strong culture of innovation, agility, and continuous development.
- Competitive salary + performance-based incentives
- Medical/Dental/Vision, Life, AD&D, STD/LTD, and FSA/HSA/HRA account options.
- 401(k) with company match
- Significant autonomy and opportunity for career acceleration
Fotona is proud to be an equal opportunity employer.
We celebrate diversity and are committed to fostering an inclusive environment for all employees.
Top Skills
What We Do
Fotona’s decades-long experience in the laser industry began 50 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental and medical applications throughout this time.
Fotona today is a world-leading medical laser company recognized for its innovative, award-winning laser systems for applications in aesthetics & dermatology, dentistry, surgery and gynecology. Based in the US and EU, with corporate headquarters in Dallas, Texas and Ljubljana, Slovenia, Fotona’s business philosophy is to continuously choose perfection to meet the needs of a highly demanding marketplace.
The company has one of the most highly educated workforces in the industry, with an exceptionally high number of PhDs specializing in laser and medical technology. Strong R&D capabilities have always been a key competitive advantage of the company, resulting in many patented solutions, including the OPTOflex® articulated arm, QSP (Quantum Square Pulse) and VSP (Variable Square Pulse) technologies, SMOOTH mode, Vacuum Cell technology, and many more.
In addition to its direct presence in the US and EU, Fotona Laser’s global distribution network spans across more than 60 countries, ensuring comprehensive support and service for Fotona Laser users, including clinical training, workshops and practical hands-on demonstrations. By establishing the Laser and Health Academy*, Fotona has partnered with world-leading clinical experts to provide medical practitioners with a platform for continuing their professional growth. Fotona Lasers customers receive access to professional workshops, individual training sessions, hands-on demonstrations, as well as participation in international clinical studies and international scientific symposiums.
When you choose Fotona Lasers USA, you choose - the highest performance, best made laser systems in the world!
