In der kontinuierlichen Verbraucherforschung erheben und analysieren wir das Kauf- und Konsumverhalten von Verbrauchern und zwar über alle Kanäle hinweg. Wir wissen über das Einkaufsverhalten der Verbraucher Bescheid: Wo suchen Verbraucher nach neuen Produkten? Wie suchen und vergleichen sie diese? Wie verwenden sie neue Produkte und welche Faktoren beeinflussen ihre Entscheidungen und den gesamten Prozess bis zum Kauf?
Wir ermitteln die wichtigsten Verbraucher- und Shoppertrends und konzentrieren uns dabei auf relevante Kundensegmente, um die ideale Zielgruppe/n zu bestimmen. Wir erkennen Marktchancen und unterstützen unsere Kunden aus der Konsumgüterindustrie und dem Lebensmittelhandel bei der Entwicklung zielgerichteter Wachstumsstrategien.
Zur Unterstützung unseres Teams suchen wir für sechs Monate engagierte Werkstudenten (m/w/d). Die Aufgaben im Rahmen einer Werkstudententätigkei umfassen u.a.:
o Erlernen und Unterstützen der relevanten Tätigkeiten rund um die Datenanalyse und Aufbereitung der Ergebnisse in Excel und PowerPoint
o Vorbereiten von Kundenpräsentationen und/oder Workshops für unsere Kunden aus der Konsumgüterindustrie
o Mitwirken bei der Erstellung von Marktberichten und Consumer Panel basierten Auswertungen
Voraussetzungen
Du bist Student:in (m/w/d) der Wirtschafts- oder Geisteswissenschaften oder einem ähnlichen Fachbereich und hast idealerweise bereits die ersten 4 Semester Deines Studiums erfolgreich abgeschlossen.
Du bringst Interesse an aktuellen Marktgeschehnissen, Datenanalysen und Ergebnispräsentationen mit und arbeitest gerne mit den MS Office Produkten.
Fließende Deutschkenntnisse und gute Englischkenntnisse runden Dein Profil zusätzlich ab.
Zeitraum: für 6 Monate ab 01.09.2026
Arbeitsort: Hauptstandort Nürnberg
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities.
Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do.
We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy
Skills Required
- Student in business or social sciences
- Interest in market trends and data analysis
- Fluent in German and good English skills
What We Do
YouGov is an international online research data and analytics technology group. Our mission is to offer unparalleled insight into what the world thinks. With operations in the UK, the Americas, Europe, the Middle East, India and Asia Pacific, we have one of the world's largest research networks. At the core of our platform is an ever-growing source of connected consumer intelligence that has developed daily over our 20 years of operation. We call it living data. All of our products and services draw upon this detailed understanding of our 26+ million registered panel members in over 55 markets to deliver accurate, actionable consumer insights. Our innovative solutions help the world’s most recognised brands, media owners and agencies to explore, plan, activate and track better marketing activities: Explore Actionable answers from your audience - from syndicated data and in-depth custom research to quick surveys and polls. Plan Unlock the most complete view of your audience, with over a million profiling points. Activate Supercharge campaigns with precision targeting and unmissable advertising. Track Continuously monitor what the world thinks about brands, campaigns and your competition, with daily updates. As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are the most quoted market research source in the world (Meltwater 2022).
