Web3 Platform Token Operations Lead

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Hong Kong
Fintech • Payments • Financial Services
The Role

Description

Position Overview

We are seeking an experienced Web3 Platform Token Operations Lead to design, execute, and optimize ecosystem strategies for our exchange-native token. The ideal candidate should have a proven track record in crypto exchange token operations, familiarity with DeFi/GameFi projects.

Key Responsibilities

  1. Oversee the end-to-end ecosystem operations of the platform token, including tokenomics design, liquidity management, user growth, and partnership integration.
  2. Drive token utility expansion by collaborating with internal teams and external projects to implement use cases (e.g., trading fee discounts, staking, governance).
  3. Design and execute token-related campaigns (e.g., airdrops, staking rewards, community incentives) to boost holder engagement and brand visibility.
  4. Monitor token market performance and on-chain data, analyze user behavior and competitive trends, and iterate operational strategies.
  5. Explore collaboration opportunities with DeFi protocols and GameFi projects to innovate token utility scenarios.
  6. Align cross-functional teams (Tech, Marketing, Business) to ensure token operations align with company goals.
  7. Lead the operations team, set OKRs/KPIs, and ensure high-quality execution.

Preferred Qualifications

  • Technical background in blockchain or smart contract development.
  • Existing connections with DeFi protocols, GameFi communities, or exchange core user groups.
  • Proven success in driving token value growth (e.g., market cap increase, utility breakthroughs).
Requirements
  1. 3+ years of experience in crypto exchange token or blockchain native token operations, with hands-on involvement in token launches, ecosystem development, or deflationary model design.
  2. Experience in DeFi/GameFi project operations, including liquidity mining, NFT economies, or DAO governance mechanisms.
  3. Bilingual proficiency in Chinese and English (for global and regional collaboration), with exceptional cross-cultural communication skills.
  4. Data-driven mindset, proficient in on-chain analytics tools (e.g., Dune Analytics, Nansen) and dashboard management.
  5. Strong project management skills to orchestrate complex initiatives with multiple stakeholders.
  6. Deep understanding of Web3 trends and a robust industry network.

Preferred Qualifications

  • Technical background in blockchain or smart contract development.
  • Existing connections with DeFi protocols, GameFi communities, or exchange core user groups.
  • Proven success in driving token value growth (e.g., market cap increase, utility breakthroughs).

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The Company
Amsterdam
348 Employees
On-site Workplace
Year Founded: 2017

What We Do

Zeal Group is an award-winning FinTech organisation offering a variety of products. Founded in 2017, we have grown to a team of 700+ employees across the globe
Our offices and presence are spread across Europe, Asia, North & South Africa, Middle East and South America, with our Technology hubs located in Cyprus and Netherlands
We are a product and people focused company who are passionate about growth, innovative technology, and collaboration

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